Ladeja: Seth Godin bi se gotovo strinja, da je Tina Maze umetnica

sreda, 19. februar 2014

Seth Godin bi se gotovo strinja, da je Tina Maze umetnica

Upajmo si biti umetniki, spodbuja
avtor svetovnih uspešnic Seth Godin

Lahko izbiramo, ali bomo ostali v območju udobja, ali udejanjili svoje poslanstvo, živeli svoje življenje. Andrea Massi pravi: "Tina je Tina. Umetnica." Zato, ker si upa. Gre po svoji poti. Ustvarja. Avtor svetovnih uspešnic Seth Godin bi Tino zagotovo uvrstil med nabor tistih, ki jih v svoji zadnji knjigi "The Icarus Deception" predstavlja kot umetnike. Pa nisi umetnik zato, ker si vrhunski, ker si zmagovlec. Umetnik si, če si edinstven, samosvoj, če zmoreš zapustiti območje udobja in se prestaviti v območje varnosti, ki je danes definirano zelo drugače kot pred desetletjem ali več. Knjiga Setha Godina na zanimiv in
opogumljujoč način predstavi čas, v katerem živimo. Poimenuje ga čas povezovalne ekonomije (connection economy). Vrednost, ki jo ustvarjamo danes, izhaja neposredno iz tega, koliko vrednih informacij lahko posredujemo, koliko zaupanja lahko ustvarimo in kako pogosto smo inovativni. Čas je za voditeljstvo, pobudništvo, uporništvo.

"It's better to be sorry than safe. You need to fly higher then ever," zapiše Godin in opogumlja bralca, naj prepozna in živi umetnika v sebi. Umetnika v smislu sledenja svojemu poslanstvu, sposobnosti ustvarjanja, predvsem pa iskrene želje po povezovanju in prispevanju k bojšemu. Za pokušino nekaj vprašanj, ki naj si jih zastavimo drugače:

Kako lahko dobim več? nadomestimo z: Kako lahko dam več?
Kako lahko jamčim uspeh? nadomestimo z: Kako lahko tvegam poraz?
Kje je zemljevid? nadomestimo z: Kje je divjina?
Ali imam dovolj denarja? nadomestimo z: Ali sem ustvaril dovolj umetnosti?

Branje za trenutke, ko se zazdi, da si sam na poti, da si preveč drugačen, da ne dobiš pričakovanega odziva, da ni vredno, da se ne splača ... Kot tudi za tiste, ki prisegajo na varno službo, urejeno pisarno, redno plačo, zagotovljen dopust, ugled v družbi, pri tem pa se globoko v sebi sprašujejo, ali je to res tisto, za kar je vredno živet. Seth Godin verjame, da je vsak od nas umetnik, da je vredno zaupati srcu in biti sprememba.

Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.