Ladeja: Slovenski management skozi 25 let

sreda, 15. januar 2014

Slovenski management skozi 25 let

Od Toneta Krašovca do Dejana Turka
(Foto: Marija Orasanin)

Pogledi nazaj so vedno zanimivi. Posebej, če se skozi perspektivo časa kaj naučimo. Slovenski management, ki je v zadnjih nekaj letih na veliki preizkušnji, se je prvič organiziral in stanovsko povezal pred četrt stoletja. Zgodbe, ki jih pripovedujejo "poslovodni delavci", ki so slovensko gospodarstvo vodili na prehodu iz socializma v takrat težko pričakovano tržno gospodarstvo, pričajo o izkušnjah in vrednotah, ki se zdijo danes ponovno sprejemljive in celo
opevane. Kaj se je dogajalo v vmesnem času? So bile priložnosti za nekatere prevelika skušnjava? Odkriti pogovori z desetimi predsedniki, ki so se zvrstili na čelu Združenja Manager od leta 1989 do danes, razkrivajo marsikaj zanimivega. O tem, kaj je bilo v tesnem sodelovanju s podporno službo in članstvom soustvarjeno, kaj pričakovano, kaj precenjeno, kaj storjeno narobe in kaj prav. Intervjuji, ki so se zvrstili v preteklem tednu na Združenju Manager, so dali marsikateri zanimiv uvid. S kamero zabeleženi utrinki bodo prikazani na Januarskem srečanju Združenja, izbor zapisov iz intervjujev pa bo ujet v jubilejno publikacijo, ki bo izšla ob izteku leta.

Kot urednica jubilejne knjižice cenim vpogled, ki razpira različna dojemanja vloge managerja skozi različne osebnosti močnih posameznikov. Sooča vrednote, ki so veljale nekoč in ki jih spet cenimo danes, načine voditeljstva, ki se brusijo z izkušnjami, veščine odločanja, ki so vedno znova ključ do rezultatov in osebno odgovornost, ki je tista, ki obrača barko managementa v takšno ali drugačno smer. Poskus, da zapišemo zgodbo slovenskega managementa, je tu. Zanimiv začetk obeta še zanimivejše nadaljevanje.

Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.