Ladeja: Ženske smo ravno toliko"nekaj posebnega" kot moški

četrtek, 5. junij 2014

Ženske smo ravno toliko"nekaj posebnega" kot moški

13.mednarodna konferenca poslovnih žensk,

Odličnost managerk, IEDC Bled, 3. junij 2014

"Change the things you focus on and the things you focus on will change." Življenje je polno sinhronosti. V določenem trenutku se stvari prekrijejo kot bi jih usklajeval vrhunski režiser. Tako smo 3. junija na Bledu v živahni družbi na dogodku Odličnost managerk (http://www.zdruzenje-manager.si/dogodki/odlicnost-managerk) razpravljale, kaj pomeni biti ženska v poslu, v družbi, v družini. Iskreno smo spregovorile o tem, kako smo si različne - tako med seboj kot v odnosu do moških kolegov - in kako lahko uspešno sobivamo in ustvarjalno sodelujemo, če se medsebojno
razumemo in svoje različnosti ohranjamo ter spoštujemo. Po predavanju dr. Karen Moloney, prežetim z irsko prodorno energijo, smo nadaljevale z delom v skupinah ter sestavile seznam aktivnosti, vedenjskih vzorcev in praks s katerimi smo zadovoljne kot tudi tistih, ki jih velja opustiti. Spremembe so možne le, če se sperminjamo najprej mi sami.

In ker ni naključij, je kolega Ekrem Dupanović natanko dan za tem na portalu Media Marketing, ki ga z veseljem spremljamo v državah bivše Jugoslavije in tako ostajamo povezani, objavil delček intervjuja, ki sva ga imela pred dobrim letom dni. http://www.media-marketing.com/pitanje-sedmice/7581-njeznija-strana-komunikacija-vladaju-li-zene-regionalnom-komunikacijskom-industrijom.html. Zapis se zdi tako uglašen z izrečenim na dogodku Odličnost managerk, kot bi nastal prav tam. Dokaz, da so določene misli "v zraku", da smo uglašeni in da delimo izkušnje, ki nas vodijo k povezovanju ženskih in moških prinicipov ter prepoznavanju bogastva prav v prepletu obeh. Ne, ženske nismo nič bolj "posebne" kot naši moški kolegi. Šele ko eni in drugi razumemo in sprejmemo sebe, se lahko zgodi razumevanje in sprejemanje drugega. Od tam naprej je življenje enostavnejše, zanimivejše in vsak dan znova izpolnjujoče.

Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.