Ladeja: Preobrat v medijih - dobre novice v glavni vlogi

nedelja, 22. december 2013

Preobrat v medijih - dobre novice v glavni vlogi

Polno dobrih zgodb

Ta vikend se je dalo prebrati veliko pozitivnega. V sobotnem časniku Delo je bila posebna priloga namenjena Podjetniškim zvezdam - podjetjem, ki vlivajo optimizem. Žurnal pa se je za vikend "preoblekel" v prinašalca dobrih novic in vsebine namesto s tajkuni, korupcijo, škandali in kriminalom, raje zapolnil z zmagovalci, zgledi, prebojniki ... Prav nenavadno. Če je do nedavna veljalo, da je samo slaba novica dobra novica, se je trend očitno začel obračati. Tudi dobre novice imajo svoje bralce, svoje občinstvo. Super! Ko smo pred nekaj več kot dvema letoma s takratno uredniško in vodstveno ekipo na Delu hkrati s preoblikovanjem časopisa uvedli tudi rubriko "Dobro jutro", ki na naslovnici vsak dan prinaša pozitivno
zgodbo, se je to zdelo na meji pregrešnosti. Številni novinarji so idejo
ocenili kot "kičasto", skorajda neprofesionalno. Bralci pa so se nanjo izrazito naklonjeno odzvali in jo hitro posvojili. Čas gre naprej in na srečo tudi prezgodaj rojene ideje in pogledi, razširijo svoj življenjski prostor. Kar se je zdelo naivno, se izkaže za utemeljeno. Podobno je bilo s projektom Delo 2020. Pobuda, da se v uredništvu zberejo nosilci sprememb in v družbi prepoznajo trende, priložnosti, ki lahko Slovenijo vodijo v smeri razvoja prostora, kjer se bo dalo ustvarjati in kakovostno bivati, je bila sprva za uredništvo "problem", sčasoma pa je prerasla v "Revolt" in okrepila svojo vlogo tako v samem uredništvu kot v širšem v prostoru.
Naj bo zgledov dobrih praks in uspešnih ljudi v medijskem prostoru še več. Ne le pred Božičem, celo leto. Kot že večkrat rečeno - v Sloveniji je živahno in pisano. Veliko iskrivih, drznih, podjetnih, ustvarjalnih, modrih ljudi živi in deluje tako, da smo nanje lahko ponosni in da se od njih lahko učimo doma in po svetu. Ponavadi jim tujina prisluhne prej. Mogoče pa bo za tiste, ki si upajo izstopati iz povprečja, počasi le več prostora tudi doma.

Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.