Ladeja: Synchronicity - Trump & Cohen & Cerar

nedelja, 13. november 2016

Synchronicity - Trump & Cohen & Cerar - everything circulates

On the same stage with Melania Trump - in 1992

Melania Trump became the First Lady. Leonard Cohen has died. Miro Cerar has declared circular economy as the civilisation need. All three things happened last week.
I understood this as a kind of synchronicity that is strictly related to my subjective perception. After reading the FT Weekend I've realised that this dots might be linked at a more universal level, not only in my small inner world.
Melania was my colleague while we've been modelling in the '90. Leonard Cohen was and remains the "zen icon" that I

Dr. Miro Cerar, dr. Janez Potočnik, I and Tadej Slapnik

deeply respect and admire. Miro Cerar is a Prime Minister who has recognised the value of the Circular Economy and strongly supports its implementation in Slovenia and worldwide. Three pillars that are strongly connected to my life.

In my student years I was modelling, together with Melania. Soon after I've started a career in creative industries, I have invited the same Melania to appear in one of the first TV commercials 've created as a young copywriter at Studio Marketing JWT - for the fashion brand Elkroj.

FT Weekend, 12 /13 November 2016

Creative spirit, believe in the change for a better through innovation and collaboration, entrepreneurial experiences, projects and movements I've been co-creating and orchestrating in 20 years, led to the Circular Change. Engaging multi stakeholder platform enabling transition from linear to the circular economy. Taking in account global warming and actions that might prevent the "black scenario" for our planet and our civilisation.

Miro Cerar, Prime Minister of Slovenia, recognised the importance of the paradigm shift from linear to circular and activated the initiative in his cabinet to take concrete actions and prepare a kind of national "circular action plan".

On the page 10 in FT three messages are lucidly captured - ambitions of Trump, wisdom of Cohen, metaphorical meaning of global warming. Making me wonder if the combination of Trump leadership, global warming and circular economy, with Slovenia as one of the ambassadors of this new economic model, might intertwine into a "bright story". Making me wonder if miracles might become true.

"A crack in everything is how the light gets in", is the most beautiful and encouraging message from Cohen that raises the trust in the future.

Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.