Ladeja: februar 2016

petek, 26. februar 2016

Namesto vloge častnega gosta, le mesto v razpravi - dr. Janez Potočnik v Državnem zboru

dr. Janez Potočnik v skorajda prazni dvorani Državnega zbora

V Državnem zboru Slovenije je 26. 2. potekala Javna predstavitev mnenj o svežnju Evropske komisije o krožnem gospodarstvu za spodbujanje konkurenčnosti, ustvarjanje delovnih mest in trajnostno rast. Skorajda prazna dvorana je dovolj zgovorno pričala o tem, kako pomembna je ta tema za Slovenijo. Da bi dr. Janeza Potočnika, nekdanjega komisarja za okolje, ki je eden pionirjev tega novega ekonomskega modela in razprodan govorec na vseh koncih sveta, povabili kot častnega govorca, ni bilo pričakovati. Kot vsak drug državljan se je imel priložnost prijaviti k razpravi, kar je, neobremenjen in profesionalen kot je, tudi storil.

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četrtek, 25. februar 2016

Slovenija in Nizozemska kot most do krožnega gospodarstva Evrope

Unwrapping the package - Rotterdam, 25. januar 2016

"Zelena referenčna država v digitalni Evorpi", je vodilo, na katerem želi Slovenija graditi svojo referenčnost. "Evropski hub za krožno gospodarstvo" je usmeritev, ki jo je Nizozemska izbrala v času svojega predsedovanja EU. Sta lahko ti dve zgodbi vzvod za implementacijo načel novega ekonomskega modela v Evropi? Bi večja pretočnost znanj, dobrih praks in kompetenc ob sočasni krepitvi poslovnih partnerstev in snovanju skupnih projektov med državama, ki sta "zeleno" umestili kot eno ključnih vrednot in kriterijev za strateški razvoj, lahko predstavljalo zametek prehoda Evrope v krožno gospodarstvo?

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Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.