tag:blogger.com,1999:blog-92117375080278352502024-03-13T01:47:21.976+01:00Ladeja
Navdihovalnica / InspiringTouch
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comBlogger63125tag:blogger.com,1999:blog-9211737508027835250.post-56001374341873563042016-12-31T14:43:00.001+01:002016-12-31T14:43:46.744+01:00Med IGR-iščem in BOJ-iščem<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Circular Change - <a href="http://www.circularchange.com/about-our-board/">Advisory Board</a> - avgust 2016</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Misel ob izteku leta, ki je bilo zame prežeto s širjenjem razumevanja koncepta krožnega gospodarstva in številnimi interakcijami z različnimi deležniki doma in v tujini, se najbolje izrazi v odnosu med besedama <b>IGRIŠČE </b>in <b>BOJIŠČE</b>. Z vsako našo aktivnostjo, z vstopom v odnos, z ustvarjanjem polja menjave, se kot akter odločimo, ali bomo vzpostavili območje igre ali območje boja. Pravila, ki veljajo v vsakem od izbranih kontekstov, so sila različna. </span><br />
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<a name='more'></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Krožno gospodarstvo</b> v svojem najožjem pomenu govori o virih. O tem, kako jih v procesu proizvodnje in potrošnje zadržati čim dlje. Ob tem deležniki sodelujejo. Z namenom maksimiziranja vrednosti izdelkov in storitev. Cilj je prispevati k čim manjši izrabi virov in ustvarjanju pozitivnih ekonomskih, okoljskih in družbenih učinkov. Osnova je beseda, ki jo izrečemo tolikokrat, da je večkrat izrabljena kot uporabljena, je - <b>SODELOVANJE</b>. </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.circularchange.com/9-bolnisnic-za-smeti/">Open Circle</a> v CPU Ljubljana<br />november 2016</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Na <b>IGRIŠČU</b> sodelujemo, soustvarjamo, sobivamo v soodvisnosti. Spoštujemo pravila igre, a ohranjamo spontanost, ustvarjalnost, igrivost. Z disciplino in odgovornostjo zasledujemo skupni cilj. Dajemo prostor soigralcem. V vsoti odličnosti posameznikov je zapisan skupni presežek. Upamo si izraziti čustva - pozitivna in negativna. Dovolj je prostora za vsakogar in za vse. Učimo se drug od drugega. Raziskujemo brez strahu pred napakami. Te so del učenja. Dopustimo zmotljivost. Spodbudimo napredek. Zmoremo slišati in videti. Se osredotočiti, biti čuječi v trenutku. Intuitivno zaznati priložnosti in jih z znanjem in izkušnjami prevesti v rezultate. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ker nas ni strah, si upamo biti avtentični. Ker smo avtetnitični, smo edinstveni. Ker smo edinstveni, smo ustvarjalni. Ker smo ustvarjalni, smo samouresničeni. Ker smo samouresničeni, smo mirni. Ker smo mirni, smo pogumni. Ker smo pogumni, smo igrivi. Ker smo igrivi, smo na IGRIŠČU.</span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.circularchange.com/krozno-gospodarstvo-bistveno-spreminja-odnose-med-gospodarskimi-druzbami/">Krožno gospodarstvo v praksi</a> - dogodek v Mariboru - november 2016</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Po različnih IGRIŠČIH smo se v 2016 pomikali z ekipo naše platforme <a href="http://www.circularchange.com/news/">Circular Change</a> in vključevali ter povezovali različne akterje. Spontano se je začela vzpostavljati mreža, v kateri enakovredno vlogo zasedajo predstavniki vlade, župani, študentje, obrtniki, kmetje, managerji, nevladniki, umetniki, znanstveniki, ...Iz Slovenije in sveta. </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Brazilska ekipa z zahvalo za webinar</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Če ne vzpostavljamo <b>BOJIŠČ,</b> ne ustvarjamo ogroženosti. Ne izključujemo, ne izrivamo, ne sovražimo, ne širimo strahu. Ni druge strani. Ni "nas" in "vas". Smo mi. Skupnost. Ki ji je v skupnem interesu omejene vire - pa naj bo to zemlja, voda, zrak, hrana, energija - souporabljati odgovorno. Enako velja za znanje in informacije. Dostop do obojega naj bo omogočen vsakomur. In tu vstopimo v polje nove naratvnosti, ki se je lotevajo najresnejši ekonomisti 21. stoletja. </span><br />
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<tr><td class="tr-caption" style="text-align: center;">Priporočljiva popotnica za 2017 in naprej</td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Kako izoblikovati alternativno vizijo razvoja in rasti, ki bo s sistemsko spremembo vnesla dolgoročno vzdržnost, namesto kratkoročne maksimizacije rezultatov? </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Avtorji navdihujoče knjige <b>"A Good Disruption"</b> se zanašajo na voditelje (leaders), ne na managerje. Na tiste, ki bodo znali vzpostaviti spremembo na način, ki bo temeljil na pozitivni, uresničljivi agendi "velike sprave" (great reconcilation). Do nje pa vodi pot čez igrišča, ne preko bojišč. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Z zaupanjem, da se bomo v 2017 znali povezovati v igrivem sodelovalnem razpoloženju in delovati v smeri prehoda v krožno gospodarstvo, ki naj postane nov ekonomski model, ob tem pa v središče vedno znova postavljali človeka z vrednotami, ki preprečujejo nastajanje bojišč, se oziram v leto svetlobe, ki se zarisuje pred nami in s hvaležnostjo pozdravljam naša presečišča na krožnem učnem igrišču.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-79462719865120209102016-11-13T16:47:00.005+01:002016-11-13T16:49:20.293+01:00Synchronicity - Trump & Cohen & Cerar - everything circulates<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">On the same stage with Melania Trump - in 1992</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Melania Trump became the First Lady. Leonard Cohen has died. Miro Cerar has declared circular economy as the civilisation need. All three things happened last week.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">I understood this as a kind of synchronicity that is strictly related to my subjective perception. After reading the FT Weekend I've realised that this dots might be linked at a more universal level, not only in my small inner world. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Melania was my colleague while we've been modelling in the '90. Leonard Cohen was and remains the "zen icon" that I</span><br />
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<tr><td class="tr-caption" style="text-align: center;">Dr. Miro Cerar, dr. Janez Potočnik, I and Tadej Slapnik</td></tr>
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<span style="font-family: arial, helvetica, sans-serif;">deeply respect and admire. Miro Cerar is a Prime Minister who has recognised the value of the Circular Economy and strongly supports its implementation in Slovenia and worldwide. Three pillars that are strongly connected to my life. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In my student years I was modelling, together with Melania. Soon after I've started a career in creative industries, I have invited the same Melania to appear in one of the first TV commercials 've created as a young copywriter at Studio Marketing JWT - for the fashion brand Elkroj. </span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">FT Weekend, 12 /13 November 2016</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Creative spirit, believe in the change for a better through innovation and collaboration, entrepreneurial experiences, projects and movements I've been co-creating and orchestrating in 20 years, led to the <a href="http://www.circularchange.com/">Circular Change.</a> Engaging multi stakeholder platform enabling transition from linear to the circular economy. Taking in account global warming and actions that might prevent the "black scenario" for our planet and our civilisation.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Miro Cerar, Prime Minister of Slovenia, recognised the importance of the paradigm shift from linear to circular and activated the initiative in his cabinet to take concrete actions and prepare a kind of national "circular action plan". </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">On the page 10 in FT three messages are lucidly captured - ambitions of Trump, wisdom of Cohen, metaphorical meaning of global warming. Making me wonder if the combination of Trump leadership, global warming and circular economy, with Slovenia as one of the ambassadors of this new economic model, might intertwine into a "bright story". Making me wonder if miracles might become true. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"A crack in everything is how the light gets in"</i>, is the most beautiful and encouraging message from Cohen that raises the trust in the future. </span></div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-7898606768460858582016-05-30T23:45:00.003+02:002016-05-30T23:46:46.801+02:00Summit 100 v Sarajevu povezal voditelje južno vzhodne Evrope - priložnosti so, jih bomo znali udejanjiti?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Preplet gospodarstva in politike na Suumit 100 v Sarajevu, 27. in 28. maja 2016<br /></span><br />
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<a href="http://www.media-marketing.com/kolumna/posel-kreativnost-in-voditeljstvo-med-montrealom-in-sarajevom-slo/">Osebni zapiski z dogodka so objavljeni v obliki kolumne na portalu MM. </a><br />
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<em style="background-color: #f3f3f3; box-sizing: border-box; color: #777777; font-family: 'open sans'; font-size: 16px; line-height: 1.9em;">»Ti si germansko natančen. On je balkansko iznajdljiv. Ona ima mediteranski šarm.«</em><span style="background-color: #f3f3f3; color: #777777; font-family: 'open sans'; font-size: 16px; line-height: 1.9em;"> Ljudje smo socialna bitja. Stremimo k povezovanju, pripadanju, sodelovanju. Ker je zgodovina dokazala (in Darwin zapisal), da preživijo tisti, ki so se sposobni najbolje prilagajati. Radi pripadamo. Združujemo ali bojujemo se na podlagi vrednot, v katere verjamemo. Smo ujetniki stereotipov. Že to, da se tega zavedamo, je lahko dobra popotnica, da skušamo zakoreninjene vzorce presegati.</span><br />
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V Sarajevu smo se 27. in 28. maja v skupno prihodnost, ki naj prinese dobrobit za vse države, nekdaj povezane v SFRJ ter Albanijo, vživljali na dogodku <a class="external" href="http://summit100.org/" rel="nofollow" style="box-sizing: border-box; color: #108bc4; text-decoration: none; transition: all 0.3s ease 0s;" target="_blank">Summit 100</a> – Business leaders of southeast Europe. Naslovljenem <em style="box-sizing: border-box;">»A new deal for new age«.</em> Pred tem je od 24. – 26. maja na drugem koncu sveta, v Montrealu, potekal zelo drugačen dogodek,<a class="external" href="https://www.c2montreal.com/" rel="nofollow" style="box-sizing: border-box; color: #108bc4; text-decoration: none; transition: all 0.3s ease 0s;" target="_blank">konferenca C2</a> pod sloganom <em style="box-sizing: border-box;">»A business conference, only different.«</em> Ustvarjalnega navdiha polne kolumne mojega dobrega prijatelja <strong style="box-sizing: border-box;">Baneta Brkljaća</strong> odlično povzemajo energijo tega izjemnega dogodka. Zato si drznem kot osnovo za iskanje paralel med dvema zelo različnima deloma našega planeta, iskati prav na njihovi osnovi.</div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Med zapisovanjem idej</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">V debati z dr. Markusom Laubscherjem</span></td></tr>
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<strong style="box-sizing: border-box;">Nehajmo razpravljati o digitalizaciji</strong></div>
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Želimo si kakovostno živeti. Ne iz dneva v dan bojevati bitke za golo preživetje. Digitalizacija, potrošništvo, bogatenje, razvoj, uspeh so pojmi, ki lahko sprožijo moraliziranje in razdelitev v tabore zagovornikov in nasprotnikov vsega naštetega. S pristopom, ki ga že pet let zapored ubirajo v Montrealu, pa se z njimi lahko igramo, si jih dovolimo re-interpretirati in ustvarjalno oblikovati njihove pomene za čas, v katerem živimo. Ne le pomene, ampak tudi pristope, kako do na novo definiranih pojmov utirati poslovne izbire. Nekaj te iskrivosti in inventivnosti se je letos vtihotapilo tudi v s strani<a class="external" href="https://www.bcg.com/" rel="nofollow" style="box-sizing: border-box; color: #108bc4; text-decoration: none; transition: all 0.3s ease 0s;" target="_blank">The Boston Consulting Group</a> pripravljena delovna omizja na Summitu 100.</div>
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Na primer – digitalizacija je kot elektrika. Tako močno je vpeta v naš vsakdan, v običajno življenje in poslovanje, da ni vprašanje, ali jo priznamo ali ne, temveč kako jo modro vključujemo in uporabimo na poti do rešitev, ki bodo kakovost in konkurenčnost izboljševale. V okviru omizja, ki sem ga moderirala skupaj z <strong style="box-sizing: border-box;">Markusom Laubscherjem,</strong>ki v korporaciji <a class="external" href="http://www.philips.com/a-w/about/sustainability/sustainable-planet/circular-economy.html" rel="nofollow" style="box-sizing: border-box; color: #108bc4; text-decoration: none; transition: all 0.3s ease 0s;" target="_blank">Philips</a> vodi prehod te 150 let stare družbe v nov, krožni poslovni model, smo iskali načine, kako v regiji izkoristiti priložnosti, ki jih prinaša prehod iz linearnega v krožno gospodarstvo. Za boljše razumevanje nujnosti tovrstnega raziskovanja – Evropa izgubi 95% vrednosti virov v linearnih procesih: proizvedemo, porabimo, zavržemo. Vrednost, ki smo jo ustvarili, se zgubi. <a class="external" href="http://www.circularchange.com/circular-economy-system-diagram/" rel="nofollow" style="box-sizing: border-box; color: #108bc4; text-decoration: none; transition: all 0.3s ease 0s;" target="_blank">Krožno gospodarstvo</a> temelji na tem, da vrednost virov zadržimo kolikor dolgo se le da v ciklusu uporabe. Ohranjati vrednost in jo monetizirati, to je ekonomiziranje.</div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Predstavitev predlogov</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Živahna razprava</span></td></tr>
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<strong style="box-sizing: border-box;">Od izdelkov k storitvam, od lastnine k souporabi, od trajnostnega do krožnega</strong></div>
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Možnosti, ki jih prinaša digitalna revolucija in IoT, naj postanejo osnova za to, da na podlagi razpoložljivih podatkov bolje povezujemo najrazličnejše vire in optimiziramo njihovo uporabo. Na primer – pomaga nam lahko pri razvoju projektov na področju zelene mobilnosti, pametnih mest, turizma, energetske učinkovitosti, proizvodnji hrane, prenosu znanj… Nehamo prodajati luči in začnemo tržiti svetlobo (Philips). Postanemo največji ponudnik sob, ne da bi imeli zakupljeno eno samo (Airbnb). Upravljamo avtomobilsko mrežo brez enega samega zakupljenega avta (Uber).</div>
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V naši regiji so principi krožnega gospodarstva v marsikaterem pogledu že implementirani. Iz enostavnega razloga – takšne in drugačne krize so spodbudile nujo po sodelovanju ljudi, po varčevanju, po samooskrbi s hrano, po souporabi, popravilu, ponovni uporabi izdelkov. Zakaj ne bi zdaj tega prevedli v našo konkurenčno prednost? S strateškim pristopom in pravo mero zdrave pameti, bi se lahko postavili kot regija, ki za optimizirati uporabo virov (naravnih, človeških, finančnih), mobilizirati svoj kreativni in inventivni potencial ter izoblikovati trajnostne, predvsem pa mednarodno konkurenčne poslovne modele. Kot je pred leti v provokativni knjigi zapisala <strong style="box-sizing: border-box;">Slavenka Drakulić </strong>– »Kako smo preživeli komunizem in se celo smejali«.</div>
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<strong style="box-sizing: border-box;">Najbolj pravi sponzorji so predsedniki</strong></div>
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Imamo veliko idej. Vedno. Tudi na Summitu 100 smo jih v zadnji uri dogodka predsednikom vseh držav udeleženk samozavestno predstavili. Izziv je ideje prevesti v projekte in jih uresničiti. Osebno sem se v imenu delovne skupine <em style="box-sizing: border-box;">»Smart SEE’s Tech to Enable Boost of Circular Economy Model«,</em> ki sem jo moderirala, zavezala, da bomo do naslednjega dogodka Summit 100 – 2017, vključujoč <a class="external" href="http://www.circularchange.com/" rel="nofollow" style="box-sizing: border-box; color: #108bc4; text-decoration: none; transition: all 0.3s ease 0s;" target="_blank">Circular Change</a> platformo, izpeljali<em style="box-sizing: border-box;">»Circular Economy Regional Roadshow«.</em> Z jasnim ciljem, da v vsaki državi v okviru delavnice za različne deležnike, prepoznamo vsaj en projekt, ki že implementira načela krožnega gospodarstva. In od tu naprej takšne projekte ustrezno izpostavimo, komuniciramo, povezujemo in z njimi konkuriramo za finančna sredstva, ki so na voljo v okviru različnih razpisov, skladov, fundacij … V EU je namreč postala mantra, da je denarja več kot je dobrih projektov. Torej – akcija.</div>
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<em style="box-sizing: border-box;">»Predsedniki držav smo v službi državljanov, plačani iz denarja, ki ga ti ustvarijo v okviru gospodarske dejavnosti«,</em> je v svojem govoru poudaril – po moji subjektivni oceni – najbolj pronicljiv in voditeljsko karizmatičen med voditelji v Sarajevu – makedonski predsednik<strong style="box-sizing: border-box;">Gjorge Ivanov</strong>. Izpostavil je, da imamo v regiji ključnih virov za preživetje še vedno dovolj – hrane, vode in energije. Na tem pa ne znamo zgraditi svoje konkurenčne prednosti in zmanjšati odvisnosti od velesil. Iz tega sledi, da za projekte ne moremo imeti boljših (moralnih) sponzorjev, kot predsednike.</div>
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S pozivom, da nas podprejo pri naši »regionalni krožni turneji« sem zaključila predstavitev in po branju zapiskov iz Montreala ugotovila, da se sporočila tamkajšnjih in Sarajevskih udeležencev v marsičem prekrivajo. Za seboj želimo pustiti boljši svet od tega, ki smo ga nasledili od naših prednikov mi. Pot se začne z osebno odgovornostjo do odločitev, ki jih sprejemamo. In z zaupanjem v to, da smo prav mi lahko tisti ljudje, na katere smo ves ta čas čakali…</div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-57805554551294041842016-05-17T23:16:00.004+02:002016-05-17T23:19:58.546+02:00Od video zgodbe AmCham Poslovnega Zajtrka do Točke preloma z Janjo Koren na nacionalni TV <div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Odmevi na mednarodno konferenco na temo krožnega gospodarstva <a href="http://www.circularchange.com/">Circular Change,</a> ki smo jo v odličnem sodelovanju z AmCham Slovenija in ostalimi partnerji organizirali v 6. maja, se seštevajo v začetek številnih novih zgodb. Pobude za sodelovanje in soustvarjanje prihajajo tako iz vladnih kot iz podjetniških vrst doma in v regiji. To, da bi Slovenija dejansko lahko svojo referenčnost gradila na implementaciji načel krožnega gospodarstva, se vse bolj izrisuje kot realna možnost. Video povzema ključne poudarke dogodka in misli govorcev, ki smo jih gostili.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Janja Koren pa je v oddaji <a href="http://4d.rtvslo.si/arhiv/tocka-preloma/174404938">Točka preloma</a> z ekipo pripravila ilustrativne prispevke, v katerih so predstavljena podjetja s sedežem v Sloveniji, delujoča pa v konkurenčnem mednarodnem okolju, ki prav zaradi svojih krožnih poslovnih modelov dosegajo odlične rezultate - Datalab, Avantcar, Aquafil in Iskraemeco so pionirji, ki dokazujejo, kako se dela v vseh pogledih dober posel. Na konferenci so jasno poudarili, da je ključ v inovativnih pristopih, strateškem načrtovanju in upoštevanju krožnih načel, ki podjetja vodijo k trajnostni rasti, poslovni uspešnosti in zagotavljanju novih delovnih mest. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">V okviru platforme <a href="http://www.circularchange.com/">Circular Change </a>nadaljujemo s popisom dobrih praks in zainteresirana podjetja vabimo, da se nam oglasijo in se vključijo v nabor "Case Study Yourself" zgodb, ki bodo izšle tudi v obliki zbornika oz. poročila o pionirjih krožnega gospodarstva v Sloveniji.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-45346749312873138982016-05-08T23:08:00.002+02:002016-05-08T23:10:10.207+02:00"Embracing the Circular Economy" - mednarodna konferenca z dr. Janezom Potočnikom v glavni vlogi sproža odlične odzive<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">dr. Maja Makovec Brenčič, dr. Janez Potočnik, <br />Ladeja Godina Košir in Casper Jorna</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Po dveh letih raziskovanja, povezovanja, učenja, zbiranja dobrih praks in vključevanja v mednarodne projekte s skupnim imenovalcem - krožno gospodarstvo - je dozorel čas za vsebinsko zasnovo in izvedbo konference. Brez mentorja kot je dr. Janez Potočnik, bi bili ti koraki mnogo okornejši. Prvi del dogodka je nastal v sodelovanju z AmCham, drugi ob podpori MOP in SPIRIT. Vse skupaj pa je v petek, 6. maja, uspelo predvsem zaradi zaupanja posameznikov in njihove pripravljenosti vstopiti v zgodbo novo ustanovljene platforme Circular Change <a href="http://www.circularchange.com/">http://www.circularchange.com/</a>. </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">dr. Janez Potočnik - predavanje podprto z dejstvi</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Ladeja & Guido Braam - vzornik iz Nizozemske </span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ideja, ki se je sprva zdela bolj vizija kot realnost, je zaživela. Pionirji krožnega gospodarstva iz Nizozemske, Avstrije, Italije, Velike Britanije in Slovenije, so sestavili edinstveno zgdobo. <b>Dr. Janez Potočnik,</b> nekdanji komisar in predlagatelj paketa o koržnem gospodarstvu, ki je bil decembra 2015 v okrnjeni priredbi končno sprejet, pa je na jasen, na dejstvih temelječ način sporočil, da<b> krožno gospodarstvo na srečo ni izbira. Ali bomo obstoječi ekonomski model priredili na bolj krožnega, ali pa ne bomo več gostje na tem planetu.</b> </span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;">Guido Braam, </b><span style="font-family: "arial" , "helvetica" , sans-serif;">ki je iniciator kooperative Circle Economy in projekta Netherlands Circular Hotspot, s katerim je </span><b style="font-family: Arial, Helvetica, sans-serif;">Nizozemska v času predsedovanja EU postala referenčna država na področju krožnega gospodarstva</b><span style="font-family: "arial" , "helvetica" , sans-serif;">, je vedno pripravljen nesebično deliti svoje izkušnje. Zaradi njega in z njegovo podporo se učimo hitreje in v slovenski prostor ter regijo prenašamo konkretna orodja in metodologije, za povezovanje deležnikov in za preoblikovanje poslovnih modelov iz linearnih v krožne. </span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Tjaša Ficko, Giancarlo Miranda, Guido Braam <br />in Casper Jorna </span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ob nedavnem obisku Nizozemske mi je <b>Princ Carlos de Burbon</b> <b>de Parme dal dovoljenje, </b>da Guida "uporabljam" noč in dan. Z enim pogojem - da mu dovolim spati med 2. in 4. uro zjutraj:) Bonusa ne izkoriščam v celoti, a sodelovanje z Gudiom je res navdihujoče. </span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">dr. Maja Makovec Brenčič o pomenu izobraževanja</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">V debati o tem, zakaj so platforme, ki omogočajo sodelovanj deležnikov, za krožno gospodarstvo tako pomembe, sta tako Guido Braam kot <b>Casper Jorna</b>, ki zastopa <b>fundacijo Ellen MacArthur,</b> poudarila, da sta sistemski pristop in interdisciplinarnost nujna, če želimo zagotoviti učinkovite krožne rešitve. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Da je nujno <b>vključevanje mladih, prilagajanje izobraževalnih programov in spodbujanje inovativnosti, ki bo spodbudila prehod iz linearnega v krožno gospodarstvo</b>, je prepričana tudi Ministrica za šolstvo, znanost in šport, dr. <b>Maja Makovec Brenčič. </b></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">"Krožna ekipa" prirpavljena na naslednje korake</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">V drugem delu dogodka smo v središče postavili štiri poslovne zgodbe, ki temeljijo na načelih krožnega gospodarstva in prav zaradi tega dosegajo odlične rezultate v </span><span style="font-family: "arial" , "helvetica" , sans-serif;">mednarodnem okolju. </span><b style="font-family: Arial, Helvetica, sans-serif;">Julon Aquafil, Datalab, Avantcar in Iskraemeco </b><span style="font-family: "arial" , "helvetica" , sans-serif;">so</span><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><span style="font-family: "arial" , "helvetica" , sans-serif;">podjetja, ki so se predstavila. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Sibil Sivlan in Giancarlo Miranda </b>sta osvetlila vlogo bank in razpoložljivih finančnih instrumentov,</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><b style="font-family: Arial, Helvetica, sans-serif;">Tičo Zupančič in Uroš Vajgl</b><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">pa aktivnosti v okivru ministrstev, ki se morajo povezovati, če hočejo izoblikovati konkurenčno strategijo Slovenije. Energičen prispevek</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><b style="font-family: Arial, Helvetica, sans-serif;">Alenke Hren</b><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">iz agencije SPIRIT je odlično zaokrožil diskusijo.</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">V vlogi iniciatorke, govornice, moderatorke, orkestratorke. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">S konferenco se delo šele dobro začenja. <a href="http://www.circularchange.com/mission-and-purpose/">http://www.circularchange.com/mission-and-purpose/</a> ima jasno </span><span style="font-family: "arial" , "helvetica" , sans-serif;">ambicijo. Vključiti želimo <b>deležnike, ki lahko aktivno soustvarjajo prehod iz linearnega v krožno gospodarstvo</b>. Jim ponuditi znanja in orodja, s katerimi to lahko dosegajo, dostop do mednarodnih strokovnjakov in dobrih praks, povezovanje s podjetji v mednarodnem prostoru, predvsem pa <b>spodbujanje njihove ekonomske učinkovitosti in trajnostne rasti.</b> "Casestudy yourself" pa je model popisa poslovnih primerov, ki smo ga razvili prav za ta namen. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">V pripravi je program za 2016/17, ki bo objavljen na strani <a href="http://www.circularchange.com/">http://www.circularchange.com/</a> in ob katerem bodo predstavljeni tudi kriteriji za vključitev med partnerje. <b>Vabljeni, da nas spremljate in se vključite!</b></span></div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-60959842189437917542016-04-01T10:17:00.000+02:002016-04-07T21:06:39.005+02:00Župan Dušan Strnad s podjetniki Ivančne Gorice o krožnem gospodarstvu<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Dušan Strnad z inovativno prakso podjetniških kolegijev</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i>"Letos bomo imeli zadnjo akcijo čiščenja okolice,"</i></b> je udeležence podjetniškega kolegija izzval <b>župan Dušan Strnad.</b> Pojasnil je, da bo zadnja zato, ker verjame, da je stopnja ozaveščenosti krajanov o pomenu skrbi za okolje na dovolj visoki ravni, da v prihodnje takšne akcije v Ivančni Gorici ne bodo več potrebne. Družbena odgovornost, i</span><span style="font-family: "arial" , "helvetica" , sans-serif;">novativnost in strateško-razvonja naravnanost odlikujejo občino Ivančna Gorica, ki se po različnih kazalnikih uvršča med vodilnih tridesed slovenskih lokalnih skupnosti. Dušan Strnad in Tomaže Smole sta vodstveni tandem, ki z vključevanjem podjetnikov v okviru podjetniških kolegijev, ki jih </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Tomaž Smole, podžupan, o gospodarskem razvoju</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">organizirata, razpirata aktualne teme in diskusijo o priložnostih, ki jih velja upoštevati. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>V sredo, 30. marca, smo skupaj razpravljali o krožnem gospodarstvu kot ekonomskem modelu, ki ga velja vključiti v razvojno zgodbo </b></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Ivančne Gorice </b>in širše regije. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Po uvodni predstavitvi ključnih kazalnikov, ki potrjujejo, da je občina gospodarsko iz leta v leto močnejša, da je delovnih mest vedno več in da tudi dobički podjetij <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;">Na nove izzive pripravljeni podjetniki Ivančne Gorice</td></tr>
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rastejo, je župan izpostavil pomen družbene in okoljske dimenzije. Kraj, v katerem se ljudje dobro počutijo, v katerem so povezani in vključeni, je kraj z zdravim potencialom. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Krožno gospodarstvo podjetnikom ni tuja tema. Npr. <b>v podjetju Livar, največji livarni v Sloveniji,</b> so ob zavedanju dejstva, da je njihov "odpadni material" lahko za nekoga surovina, <b>vzpostavili povezavo z družbo Knauf Insulation,</b> ki ji dobavljajo žlindro. Prav tako pesek, ki jim ostaja kot stranski produkt, namenjajo za </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Krožno gospodarstvo ima več pozitivnih učinkov</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">gradbeni material. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Tudi v nekaterih drugih podjetjih že razmišljajo o tem, <b>kako prilagoditi svoje poslovne modele, kako preiti na obnovljive energijske vire in kako v okviru svoje proizvodnje najti priložnosti za povezovanje z drugimi gospodarskimi subjekti </b>ter na ta način zapirati snovne tokove. Priložnosti, ki jih prinašajo rešitve kot je so-uporaba, ponovna uporaba, reciklaža - elementi, vključeni v nabor krožnega gospodarstva, so izzivi, na katere so v občini pripravljeni.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Široko pasovno omrežje, prometna strategija, samooskrba, energijska neodvisnost in številne druge teme so na "delovni mizi" občine, ki k načrtovanju pristopa z jasno vizijo. Z razumevanje za čas, v katerem živimo, za spremembe, ki smo jim priča in z voljo za so-ustvarjanje okolja, v katerem bo vsakemu občanu zagotovljeno kakovostno bivanje. <b>Načela krožnega gospodarstva se zdijo že "vtkana" v utrip ekipe Ivančne Gorice.</b></span><br />
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-39111929915938554052016-03-21T22:44:00.002+01:002016-03-21T22:48:45.872+01:00Če želimo biti konkurenčni, mora biti naše poslovanje trajnostno usmerjeno<br />
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://metadekleta.metinalista.si/ladeja-godina-kosir-ce-zelimo-biti-konkurencni-mora-biti-nase-poslovanje-trajnostno-usmerjeno/"><span style="font-family: "arial" , "helvetica" , sans-serif;">http://metadekleta.metinalista.si/ladeja-godina-kosir-<br />ce-zelimo-biti-konkurencni-<br />mora-biti-nase-poslovanje-trajnostno-usmerjeno/</span></a></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Povprečna slovenska družina bi lahko imela na mesec v svojem proračunu 300 evrov več. </b>Za to ni potreben noben političen ukrep. Samo osebna odločitev. 500 evrov namreč plačujemo v povprečju za to, da vzdržujemo en družinski avto (predpostavimo, da je to avto srednjega razreda, ki nas je ob nakupu stal 20.000 evrov). V povprečju je 92 % časa parkiran, v svoji življenjski dobi se vozi le 5 % časa in takrat je povprečno v njem 1,4 človeka, 86 % energije, ki jo porablja, pa nikoli ne </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">doseže koles. Racionalno? Nikakor. Alternativa? Od javnega prevoza, do uporabe koles in najema električnih avtomobilov. S slednjim za pokrivanje vseh potreb, za katere plačujemo zdaj 500 evrov plus gorivo, družinski proračun obremenimo v povprečju za 200 evrov. Mesečno nam ostane 300 evrov, letno pa kar 3.600 – za potrebe, želje in doživetja, ki se nam zdijo ta hip nedosegljiva. Pa niso.</span></div>
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">KAJ JE KROŽNO GOSPODARSTVO</span></strong></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Slikovitih primerov, kako si lahko olajšamo in pocenimo življenje kot posamezniki in kako to lahko sistemsko storimo kot družba, ne manjka. Ob tem gre tako za možnost prihrankov kot za dvigovanje kakovosti bivanja in upoštevanje omejitev planeta. Če naš sedanji ekonomski model temelji na linearnem vzorcu »take-make-consume and dispose«, pri čemer predpostavljamo, da so viri neomejeni, razpoložljivi in cenovno dosegljivi, prinaša model krožnega gospodarstva nov vzorec, temelječ na dejstvih, da viri niso neomejeni, da se njihova razpoložljivost zmanjšuje in da ima naš planet realne omejitve.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Krožno gospodarstvo je sistemski in kompleksen instrument, ki nam omogoča različne vire zadržati v potrošnem ciklu čim dlje. Pomeni preobražanje poslovnih modelov in spreminjanje obstoječih vzorcev in navad. Recikliranje je le ena od faz in še to zadnja v ciklu. Gre za spremenjen način načrtovanja produktov, upoštevanje omejenosti virov in s tem povezane stroške, za oblikovanje, ki omogoča nadomeščanje posameznih komponent izdelka z novimi, za nadgradnjo, čim daljšo dobo uporabe …</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Krožno gospodarstvo prinaša osredotočanje na storitve, ne na produkte. Na so-uporabo, ne na posedovanje.</span></blockquote>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Za generacijo milenijcev so ti vzorci že del vsakdana – uporabljajo <a href="https://en.wikipedia.org/wiki/Uber_(company)" style="color: #1155cc;" target="_blank">Uber</a>, <a href="https://en.wikipedia.org/wiki/Airbnb" style="color: #1155cc;" target="_blank">Airbnb</a>, <a href="https://en.wikipedia.org/wiki/Skype" style="color: #1155cc;" target="_blank">Skyp<wbr></wbr>e</a>, Amazon, couchsurfing, co-working prostore, ne želijo kreditov in cenijo enostavno upravljanje z denarjem preko aplikacij na mobilnih telefonih. Mar jim je za druge, za ohranitev planeta za prihajajoče generacije, želijo se samouresničevati. Kako omogočiti, da bomo na našem planetu lahko (pre)živeli mi in generacije, ki prihajajo?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><em>»Obstoječi ekonomski sistem je dokazano nevzdržen in spremembe so neizbežne. Želimo si gospodarske rasti in novih delovnih mest. Ne od danes. Že od druge svetovne vojne naprej je to mantra, ki jo ponavljamo v Evropi. Pa tega ne dosegamo. Vsako desetletje od 1950 naprej imamo v Evropi eno odstotno točko nižjo gospodarsko rast, število brezposelnih pa narašča,«</em> poudarja dr. Janez Potočnik, nekdanji EU komisar za okolje, avtor prvega predloga ukrepov za prehod v krožno gospodarstvo. Dopolnjen in prilagojen paket je v Evropski uniji <a href="http://eur-lex.europa.eu/resource.html?uri=cellar:8a8ef5e8-99a0-11e5-b3b7-01aa75ed71a1.0014.02/DOC_1&format=PDF" style="color: #1155cc;" target="_blank">v veljavo stopil decembra 2015</a>, s čimer so države članice zavezane k implementaciji ukrepov. Tudi Slovenija. Kako smo na ta prehod pripravljeni in kako resno mislimo, ko se deklariramo kot »Zelena referenčna država v digitalni Evropi«?</span></div>
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">KAKO JE SLOVENIJA PRIPRAVLJENA NA KROŽNO GOSPODARSTVO</span></strong></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Nedavna »Javna predstavitev mnenj o svežnju Evropske komisije o krožnem gospodarstvu za spodbujanje konkurenčnosti, ustvarjanje delovnih mest in trajnostno rast«, <a href="https://www.dz-rs.si/wps/portal/Home/mediji/danesVDrzavnemZboru/dogodek/c5796723-ed1c-44b6-9f0a-1e1b3a746598/!ut/p/z0/jY09EoIwGESvgoVl5ksEgilRG38YChtM4wQSMSiJQEDl9OIFHMvdeW8XOGTAjRh0KZy2RtynfOL0vN-mR7YiMU4TssFblrID2S0xTinsgP8GpgVdNQ2PgRfWOPVykMnRk7boa2VcN8e1krrScyyFUZ03eLIdxWBU7Y25bfupt6WVtwkowojRaOEjJUmBgiCniF2wQESR3BdRQEO2_P4t2mSdlMAfwl2RNhcL2V_q48bz9zOefQDqVr1Z/" style="color: #1155cc;" target="_blank">sklicana v Državnem zboru</a>, je prav brutalno razkrila, kako oddaljena se našim poslancem in poslankam zdi ta tematika. V praktično prazni dvorani smo se po neusklajenih monoloških predstavitvah predstavnikov štirih ministrstev odzvali štirje državljani in državljanke. Dr. Janez Potočnik je bil eden od nas.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Človek, ki je v svetovni areni »razprodan« zaradi svoje strokovnosti in izkušenj na področju ekonomsko okoljskih vsebin, je za domače okolje očitno premalo kompetenten.</span></blockquote>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Očitno premalo, da bi ga vključili v pripravo sistemskega načrta za prehod Slovenije v krožno gospodarstvo in tako izkoristili edinstveno priložnost za pozicioniranje naše dežele, ki je, po besedah Potočnika, ravno prav majhna in dovolj velika, da bi lahko izkoristila edinstveno priložnost in postala vzorčni primer implementacije načel krožnega gospodarstva.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ob obisku komisarke Violete Bulc in komisarja Karmenua Velle, ki sta v formatu EU dialoga z državljani v začetku marca nagovorila polno dvorano v hotelu Slon, je bil na strani izvozno naravnanih gospodarstvenikov, jasno izražen interes za podporo na strani regulatorjev pri prizadevanjih za bolj krožno naravnane modele poslovanja.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Kdor želi biti konkurenčen na mednarodnih trgih, mora slediti spremembam, ki naznanjajo nova pravila trajnostno usmerjenega poslovanja.</span></blockquote>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ne gre za aktivizem in »zeleno zgodbo« nevladnih organizacij. Gre za prehod, za katerega je Evropa (in druge države) sprejela konkretne ukrepe, za nov ekonomski model, ki ga ponotranjajo multinacionalke, številne že včlanjene v <a href="http://www.ellenmacarthurfoundation.org/" style="color: #1155cc;" target="_blank">mednarodno fundacijo Ellen MacArthur</a>, glasnico krožnega gospodarstva – npr. Renault, Unilever, H&M, Ikea, Google, Intesa Saopaolo, Cisco …</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Slovenija je na poti, da se v okviru fundacije včlani v program, namenjen državam. Dodatna priložnost, da postanemo vzorčni primer države, ki iz linearnega prehaja v krožno gospodarstvo. Bodo podjetja zmogla prepričati politiko, da je prehod nuja in ne zgolj mimobežna iniciativa, ki bo sčasoma opešala? Dajmo svojo v gene zapisano »zeleno« kodo in danosti, ki jih imamo, tokrat modro uporabiti.</span><br />
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<span style="font-family: arial, helvetica, sans-serif;">Objavljeno: <a href="http://metadekleta.metinalista.si/ladeja-godina-kosir-ce-zelimo-biti-konkurencni-mora-biti-nase-poslovanje-trajnostno-usmerjeno/">http://metadekleta.metinalista.si/ladeja-godina-kosir-ce-zelimo-biti-konkurencni-mora-biti-nase-poslovanje-trajnostno-usmerjeno/</a></span></div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-42742358459867812002016-03-20T21:55:00.004+01:002016-03-20T21:55:59.749+01:00Self-leadership is making your own decisions<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-gZYikjXu8lo/Vu8Ngyd2e6I/AAAAAAAACjM/JwuCNNaisyA1B6wcvl24QndSBP9GbCBeg/s1600/IMG_1146.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://2.bp.blogspot.com/-gZYikjXu8lo/Vu8Ngyd2e6I/AAAAAAAACjM/JwuCNNaisyA1B6wcvl24QndSBP9GbCBeg/s320/IMG_1146.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Preparing myself for the interview with Ward Crawford</span></td></tr>
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<em style="box-sizing: border-box;"><span style="box-sizing: border-box;"><span style="box-sizing: border-box;"><b>“People will mirror what you want when you are in a position of power; they will try to present you with the image you want to see. Break the mirror!”</b></span><strong style="box-sizing: border-box;"> </strong></span></em><span style="box-sizing: border-box; font-size: 14px; line-height: 1.6em;">Ward Crawford</span><span style="font-size: 14px; line-height: 1.6em;"> </span><span style="box-sizing: border-box; font-size: 14px; line-height: 1.6em;">used to be a successful executive, but in his early forties he realised that his purpose in life was not related to big corporations. He didn’t want to be just another executive fighting for his position when it was evident that the time for change had come. He said goodbye to the safe corporate world and opened a new chapter in his life. Now he works independently and as a Fellow at The Centre for Leadership Studies Network at the University of Exeter, UK.</span></div>
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<span style="box-sizing: border-box; line-height: 1.6em;"><em style="box-sizing: border-box; line-height: 22.4px;"><span style="box-sizing: border-box;"><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">This is part of a series of interviews and essays from the Leadership Academy Certification from the Centre of Business Excellence of the <a href="http://www.ef.uni-lj.si/en" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; outline-offset: -2px; outline: -webkit-focus-ring-color auto 5px; text-decoration: none !important;">University of Lljubljana.</a>: http://www.mediachange.info/en/Leadership/</span></span></em></span></div>
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<strong style="box-sizing: border-box;">Did you have big dreams as a child?</strong></div>
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My childhood was very dynamic. My first dream was simply to survive, and from there I wanted to move on – to provide stability for my family. I wanted to be a good husband, a good father, a good person. I was driven by the need to be secure, and so I took safe decisions for a long time. I chose to study engineering, got a good job and stayed away from challenging opportunities that came by – I stuck to avoiding risk.</div>
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<strong style="box-sizing: border-box;">Engineering was your first choice. What came later?</strong></div>
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In my early forties I felt it was time for a change. My oldest children had gone to university and I was feeling secure. But I didn’t want to be like my grandfather; I remember him from Belfast, a really rough, rude guy, still working at the age of 77. Then he was forced to retire and within 6 months he was dead. I didn’t want that – to be dependent on my job and my position. I knew that my executive career would end one day, so I began to prepare myself to take risks at work. I became a ‘less corporate’ man.</div>
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<strong style="box-sizing: border-box;">What do you mean by ‘less corporate’?</strong></div>
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Well, in a way I changed my priorities, and the company I was working for, Cadbury, didn’t like it once I had changed, because I no longer fitted the mould. At that point I decided to do something that I chose for myself – something I could do for the next forty years. I didn’t want to be like my grandfather; I wanted to do something that would fulfil me, that I could control. Every single executive has seen their former boss retire, as your career always ends; only one in 20 will probably survive. We refuse to see it. We just don’t want to face the fact that usually it will end at someone else’s decision, not ours.</div>
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<strong style="box-sizing: border-box;">You lost your position, your title, and in a way your power. How did this affect your life?</strong></div>
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I was actually not at all prepared for this, so I decided to invest some time in education. I quit my job and took a kind of sabbatical. It was totally deliberate. For men in their 40s it is normal that they start to lose it – maybe they want to stay young and attractive, or they become arrogant. Watching my peers, I knew I didn’t want to be like that. So how could I shape my own future? I didn’t have a clear idea but I wanted to break away from that social mould, so I decided to break from my identity as an executive. For three months I was embarrassed because I couldn’t say that I was an executive! Later I did my Masters and was tempted to go back into the industry but in a different role, but then I realised that I couldn’t learn anything new in this environment and left, to start teaching, consulting, and living…</div>
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<strong style="box-sizing: border-box;">Did you realise that you were being a leader when you left?</strong></div>
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There are so many different philosophies on leadership, but I don’t follow any of them. What I hope I can do is to practise leadership – to help people to become self-aware. It’s such a simple thing! Leadership means you are being seen, observed and followed. People are looking at you all the time. But first and foremost, have a look at yourself! Find a way to see yourself the way you are, not the way you would like to be. Challenge your self-perception. People will mirror what you want when you are in a position of power. They will try to flatter you, to present you with the image you want to see. Break this mirror! Self-discovery is about working together, collaboration, and networking. Use your self-knowledge to become a leader.</div>
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<strong style="box-sizing: border-box;">What about charisma and leadership? There are plenty of books on this topic.</strong></div>
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A very useful extension of that is that leadership can apply to anyone in any position. You allow another person to help you, and you help them – finding the way forward is what leadership is about. Leadership applies everywhere. Break the mirrors and take the opportunities.</div>
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<strong style="box-sizing: border-box;">Are there any specific environments where leaders can realise their potential, and enable cultural change?</strong></div>
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Senior people in the big corporations have very little time. They spend a great deal of time reporting, trying to define what is happening. In the largest organisations one person is doing the work of two or three people from the past, and much more is expected from them; Charles Handy wrote about that 25 years ago and it has only got worse in the meantime. Time pressure is one reason; corporate culture is another. Alpha charisma is still what is mostly expected in the corporate world. Those who oppose that would say that it is wasteful to cooperate, and to enable people. For some it is career-challenging to cultivate a culture of cooperation, and it is hard to achieve that in corporate systems.</div>
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<strong style="box-sizing: border-box;">What is the alternative?</strong></div>
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Self-leadership is making your own decisions. Find an environment that resonates with your values. It is much easier now than it was ten years ago. You can depend on your own judgement, on your own networks, on your understanding of yourself. It also means that while being more independent you can still earn money and support your family.</div>
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<strong style="box-sizing: border-box;">How would you define success? What does it mean to you?</strong></div>
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I am very conscious of how difficult it is to answer this question from my position. I have a family, a house, and a car… Success is the satisfaction of being fulfilled through others so that you are in an environment where your dreams come true. But it is easy to say that if you live in a beautiful house like I do. For young people it is difficult to judge what success is for them. Some of them have a safety net established by their parents, and they have the freedom to pursue what they want from life. Fulfilment is a wealth of experience, contribution and engagement. Understanding motivation is crucial. You need to give freedom and trust both to yourself and to your kids.</div>
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<strong style="box-sizing: border-box;">It seems that the relationship between children and parents is something very strong?</strong></div>
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All of us are products of our principles. I wanted to protect my kids, to establish their security, but on the other hand I expect them to be the opposite of me – to be rebels, to explore, to fight.</div>
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The poet Philip Larkin summed it up very succinctly:</div>
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“They fuck you up, your mum and dad.</div>
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They may not mean to, but they do.</div>
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They fill you with the faults they had</div>
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And add some extra, just for you…”</div>
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<strong style="box-sizing: border-box; line-height: 1.6em;">What do you think are the values that really count?</strong></div>
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Humility, respect for others in its deepest sense, and the freedom you give to others. I would add that everything has to have a purpose. Without a purpose we just drift through life. Approaching this critically is important; you have to question yourself over and over again. You can reinvent this purpose throughout your life – reconsidering it over the years. Sometimes we make mistakes and we have to accept that as well. We must be self-critical as well as generous, and ask ourselves what is next. That is what freedom allows.</div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-46631741851507952652016-03-15T21:47:00.000+01:002016-03-15T21:47:23.923+01:00V vsakem državljanju je skrita "politična pošast" - Lousewies Van der Laan<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Lousewise van der Laan - "generalka" za TEDx</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><i>"Kdor misli, da se ga politika ne tiče, se pošteno moti,</i></b>" je prepričana nizozemska liberalno demokratska političarka, ki si je že pri šestanjstih letih zastavila za cilj, da bo aktivno udeležena v oblikovanju svetovne politike. Svojim sanjam je sledila, ustvarila izjemno mednarodno politično kariero, se na svoji poti uprla najprej očetu in njegovim prepričanjem navkljub izbrala temnopoltega fanta, kasneje pa še marsikomu dokazala, da zna misliti s svojo glavo in izbirati odločitve, ki spreminjajo svet na bolje. <b>Danes z možem in dvema otrokoma živi v Sloveniji, karierno pa je kot članica upravnega odbora vpeta v globalno zgodbo ICAN - </b></span><span style="background-color: white; font-family: sans-serif; line-height: 22.4px;"><b>Internet Corporation for Assigned Names and Numbers. </b>Več o Lousewies na <a href="https://en.wikipedia.org/wiki/Lousewies_van_der_Laan">https://en.wikipedia.org/wiki/Lousewies_van_der_Laan</a>, vredno pa je prisluhniti tudi intervjuju: <a href="http://val202.rtvslo.si/2015/12/evropa-osebno-nizozemka-lousewies-van-der-laan/">http://val202.rtvslo.si/2015/12/evropa-osebno-nizozemka-lousewies-van-der-laan/</a>.</span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Tudi obešanje perila je lahko politični akt</span></td></tr>
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<span style="background-color: white; color: #252525; font-family: sans-serif; line-height: 22.4px;">Lousewies je karizmatična govornica, ki prepriča z vsebino in argumetni. Začinjenimi z osebno zgodbo. Kar v naših poslovnih prostorih smo danes improvizirali generalko za njen <b>TEDx nastop, ki jo čaka pred mednarodnim občinstvom konec tedna v Devinu. </b>Nagovorila bo ženske voditeljice - jih povabila, da se politično angažirajo in zavedo, da <b>prav vsak od nas s sojimi odločitvami in dejanji izraža politično opredelitev. </b>To, ali se odločimo sušiti perilo ob sončnem vremenu na domačem balkonu in ne v sušilcu, je na primer že izbira, ki pokaže, da nismo pripravljeni preplačevati energije, uvožene iz v vojno vpletnih držav, ampak smo z izbiro naravnega vira simbolno izkazali nestrinjanje s trgovanjem z neobnovljivimi viri.</span><br />
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<span style="background-color: white; color: #252525; font-family: sans-serif; line-height: 22.4px;">To, da imamo volilno pravico, je poseben privilegij. <b>Če ne gremo na volišče, smo zapravili priložnost, da izrazimo svoj glas in po tem se nimamo kaj pritoževati. </b>Pozabljamo, da demokracija pomeni možnost, da vsakdo izrazi svoj glas in s tem zaščiti manjšino ter njene pravice. </span><br />
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<span style="color: #252525; font-family: sans-serif;"><span style="background-color: white; line-height: 22.4px;"><b>"V kompleksnem svetu se zdi, da politiki nimajo moči. Pa temu ni tako. </b>Resda so v "sendviču" med globalnimi pritiski in odločitvami na eni in pričakovanj državljanov na drugi, vendar lahko odločajo, lahko spreminjajo,"<b> </b>vztraja Lousewies. Omeni primer odločanja v evropskem parlamentu, kjer je prav z vztrajanjem, da se zaključi projekt gradnje bolnišnice v Gazi, ki je bil opredeljen kot eden od ciljev v letnem načrtu, dosegla, da letno poročilo ni bilo sprejeto, dokler bolnišnica ni začela obratovati. <b>Zato, ker je vztrajala in bila glasna, je bolnišnica zaživela.</b> In mnoga življenja v tem ogroženem območju so bila posledično rešena. Zato je vredno biti vpet v politiko, je prepričana Lousewies. </span></span><br />
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<br />Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-16789189612978549602016-03-10T22:42:00.001+01:002016-03-10T22:43:32.297+01:00Komisarja Vella in Bulc o prehodu - tudi Slovenije - v krožno gospodarstvo<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Erika Oblak, Karmenu Vella, Violeta Bulc, Aleš Dolenc </span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><b>"Slovenija je naredila že nekaj pomembnih korakov na poti prehoda v krožno gospodarstvo, predvsem na področju recikliranja"</b></i>, se je pohvalno izrazil <b>Karmenu Vella</b>, evropski komisar za okolje, pomorske zadeve in ribištvo. Komisarka za promet, <b>Violeta Bulc</b> pa <b>verjame v moč povezovanja deležnikov,</b> med katerimi je vlada le eden od akterjev in bo, ob spremljanju ostalih, ki se zmorejo horizontalno povezati, po njenem prepričanju in izkušnji, prej ali slej tudi sama postala aktivnejša. <b>Tudi na ravni evropskih komisarjev se je sodelovanje med področji krepilo počasi, zdaj pa je jasno, da je sistemski pristop tisti, v okviru katerega krožno gospodarstvo lahko dobi ustrezno mesto na agendi in v praksi.</b> Celoten posnetek dogodka je dostopen na <a href="http://studio12.tv/EUdialog/">http://studio12.tv/EUdialog/</a>.</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">V živahni diskusiji z Alenko Rožaj in Jožkom Čukom</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ko sem na "EU dialogu", ki je v organizaciji Umanotere potekal na dan mučenikov - 10. marca 2016 v Hotelu Slon, <b>na oba komisarja naslovila vprašanje, kako vidita trenutno stanje Slovenije, predvsem pa vlade, v odnosu do implementacije krožnega gospodarstva, </b>je bil njun odgovor usmerjen spodbudno in pozitivno, ob tem pa je puščal odprt prostor za "izboljšave".</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Violeti, s katero sem nekaj let "orala ledino" na področju inovacijskega komuniciranja, postavljala model deležnikov InCo in bila so-ustanoviteljica skupnega podjetja s takrat vizionarskim imenom - Inštitut za poslovno rast in kreativnost (IPRK), je bilo še kako jasno, da <b>s povezovanjem deležnikom na ravni izven vladnih struktur še nekako gre, med ministrstvi v Sloveniji pa zavedanje o so-odvisnosti in so-odgovornosti za spremembe zori počasneje.</b> Zato me je njen odgovor spomnil na čase, ko sva se družno spraševali, kako to, da dve ministrstvi ne zmoreta stopiti skupaj za uresničitev jasnega cilja. Znanja in izkušnje, ki jih je <b>Violeta kot glasnica sistemskih pristopov in interdisciplinarnih povezovanj ponesla v Bruselj, zdaj tudi za nas, Slovence, tlakujejo pot, po kateri bi si lahko upali stopiti odločneje.</b> Z dobro pripravljenimi projekti na eni strani in z bolj povezovalno naravnano vlado na drugi. Razprava v državnem zboru, ki je potekala pred kratkim, je res prav brutalno pokazala, kolikšen interes in kakšna količina (ne)znanj za EU paket krožnega gospodarstva preveva naš politični prostor. </span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Erika Oblak, Ekologi brez meja in Karmenu Vella</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Krožno gospodarstvo kot nov ekonomski model razpira nove priložnosti, povezuje gospodarske in okoljske cilje, kar je odlično izpostavila <b>Erika Oblak</b> iz Društva Ekologi brez meja. Priložnost za povečevanje mednarodne konkurenčnosti ob vgrajevanju načel krožnega gospodarstva v svoje poslovne modele prepoznavajo številna podjetja - med njimi M Sora z <b>Alešem Dolencem</b> na čelu. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ob zaključku dogodka je Vella poudaril, da <b>krožno gospodarstvo</b> ni nekaj, kar bi se navezovalo na razvojno obdobje naslednjih petih let. Je mnogo več. <b>Je prehod v novo paradigmo, s katero si bomo lahko zagotovili obstoj in kakovostno bivanje v naslednjih 100 in več letih. </b>Tako resne spremembe na strani proizvodnje, potrošnje, vedenjskih vzorcev in širših družbenih, ekonomskih in okoljskih vsebin namreč prinaša. Zato se je v ta nov koncept vredno poglobiti - kot državljani, podjetniki ali politiki. </span></div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-5665220321895968452016-02-26T19:02:00.004+01:002016-03-01T15:00:53.089+01:00Namesto vloge častnega gosta, le mesto v razpravi - dr. Janez Potočnik v Državnem zboru<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">dr. Janez Potočnik v skorajda prazni dvorani Državnega zbora</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">V Državnem zboru Slovenije je 26. 2. potekala <i><b>Javna predstavitev mnenj o svežnju Evropske komisije o krožnem gospodarstvu za spodbujanje konkurenčnosti, ustvarjanje delovnih mest in trajnostno rast.</b> </i>Skorajda prazna dvorana je dovolj zgovorno pričala o tem, kako pomembna je ta tema za Slovenijo. Da bi dr. Janeza Potočnika, nekdanjega komisarja za okolje, ki je eden pionirjev tega novega ekonomskega modela in razprodan govorec na vseh koncih sveta, povabili kot častnega govorca, ni bilo pričakovati. Kot vsak drug državljan se je imel priložnost prijaviti k razpravi, kar je, neobremenjen in profesionalen kot je, tudi storil.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Uvodni predstavitvi dr. Zorana Stančiča </b>so sledili mag. Tanja Bogataj (MOP), Miha Marenče (MKGP), Marjana Dremelj (SVRK) in zaradi odsotnosti generalnega sekretarja MGRT le na govor ne pripravljena predstavnica tega, za implementacijo ključnega ministrstva. Komentar ni potreben. Za to, da smo tisti redki, ki smo sedeli v dvorani, dobili jasen vpogled v to, kaj krožno gospodarstvo dejansko je in v kakšnem kontekstu ga velja razumeti, je poskrbel govornik, ki se je priglasil k besedi - dr. Janez Potočnik. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Na kratko povzeto sporočilo nekdanjega komisarja: </b></span><br />
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<span style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: SL;"><span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif;">"Rast in delovna mesta sta bila osrednja cilja Evrope v zadnjih desetletjih. Rast od leta 1950 vztrajno
pada – vsako desetletje za odstotno točko. Je rast torej relevanten cilj? Z obstoječim načinom vzpostavljanja konkurenčnosti v Evropi očitno nismo odgovorili na vprašanje rasti. Kaj je potemtakem ekonomsko smiselno? </span></span></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: SL;"><span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif;">Dejstva:</span></span></div>
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<li><span style="font-size: 12pt; line-height: 107%; text-indent: -18pt;"><span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif;">Evropa je kontinent, ujet v neučinkovito ravnanje, potrebujemo spremembo</span></span></li>
</ul>
<ul>
<li><span style="font-size: 12pt; line-height: 107%; text-indent: -18pt;"><span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif;">Trendi gibanja cen virov povečujejo našo ranljivost</span></span></li>
</ul>
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<li><span style="font-size: 12pt; line-height: 107%; text-indent: -18pt;"><span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif;">V zadnjih desetletjih se v stroških podjetij povečuje
strošek energentov v odnosu do stroškov dela</span></span></li>
</ul>
<ul>
<li><span style="font-size: 12pt; line-height: 107%; text-indent: -18pt;"><span style="color: #0b5394; font-family: "arial" , "helvetica" , sans-serif;">Smo več kot 90% uvozno odvisni – to je za Evropo problem</span></span></li>
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<span style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: SL;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #0b5394;">Krožno gospodarstvo je instrument – sistemski, kompleksen – kako različne
vire (energijske in ostale) zadržati v potrošnem ciklu čim dlje. Potrebujemo drugačne poslovne modele - npr. prodajati svetlobo
namesto luči, kilometre namesto gum. Za uspeh je nujen usklajen potrošniški in proizvodnji
proces. <b>Slovenija je ravno prav majhna in dovolj velika, da bi lahko postala referenčna država pri uvajanju načel krožnega gospodarstva."</b></span><o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 17.12px;">Za dr. Potočnikom smo se k besedi priglasili še trije in namesto razprave ali vsaj dialoga, smo se morali zadovoljiti z monologom. <b>Tisti, ki verjamemo v sistemsko rešitev in moč povezovanja, delujemo po svoji moči naprej. Dialoge vzpostavljamo zunaj državnih palač in akcijske načrte delamo zato, da v povezovanju različnih deležnikov dosegamo in komuniciramo uspešne zgodbe.</b> Doma in v mednarodnem prostoru. Če bo to za preboj Slovenije dovolj, bo pokazal čas. </span></span></div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-32783866944772840672016-02-25T23:22:00.003+01:002016-02-25T23:55:01.171+01:00Slovenija in Nizozemska kot most do krožnega gospodarstva Evrope<div style="text-align: left;">
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<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-b8yVRunS9co/Vs98Howsw-I/AAAAAAAACf4/dOj4_OkLQiM/s1600/Rotterdam_Circular_1_Jan15.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://3.bp.blogspot.com/-b8yVRunS9co/Vs98Howsw-I/AAAAAAAACf4/dOj4_OkLQiM/s320/Rotterdam_Circular_1_Jan15.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Unwrapping the package - Rotterdam, 25. januar 2016</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"Zelena referenčna država v digitalni Evorpi"</i>, je vodilo, na katerem želi Slovenija graditi svojo referenčnost. <i>"Evropski hub za krožno gospodarstvo"</i> je usmeritev, ki jo je Nizozemska izbrala v času svojega predsedovanja EU. Sta lahko ti dve zgodbi vzvod za implementacijo načel novega ekonomskega modela v Evropi? Bi večja pretočnost znanj, dobrih praks in kompetenc ob sočasni krepitvi poslovnih partnerstev in snovanju skupnih projektov med državama, ki sta "zeleno" umestili kot eno ključnih vrednot in kriterijev za strateški razvoj, lahko predstavljalo zametek prehoda Evrope v krožno gospodarstvo?</span><br />
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<a href="https://1.bp.blogspot.com/-rVlFFOsG2aA/Vs9-eZS1NRI/AAAAAAAACgE/3p85mFrFHe0/s1600/circular.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-rVlFFOsG2aA/Vs9-eZS1NRI/AAAAAAAACgE/3p85mFrFHe0/s320/circular.jpg" width="291" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Kaj sploh je krožno gospodarstvo?</b> Če za obstoječe <b>linearno</b> gospodarstvo velja, da temelji na principu "proizvedi, uporabi, zavrzi", je v<span style="color: windowtext;"> sistemih <b>kro</b></span><span style="color: windowtext;"><b>ž</b></span><span style="color: windowtext;"><b>nega gospodarstva cilj</b>, <b>da se
dodana vrednost proizvodov ohrani </b></span><span style="color: windowtext;"><b>č</b></span><span style="color: windowtext;"><b>im dlje, medtem ko se odpadki odpravijo.</b> Viri se, potem ko se
</span><span style="color: windowtext;">ž</span><span style="color: windowtext;">ivljenjska doba proizvoda izte</span><span style="color: windowtext;">č</span><span style="color: windowtext;">e, ohranijo v
gospodarstvu ter se lahko produktivno vedno znova uporabljajo in tako
ustvarjajo dodatno vrednost. Za prehod
na bolj kro</span><span style="color: windowtext;">ž</span><span style="color: windowtext;">no gospodarstvo so potrebne spremembe celotnih vrednostnih verig, od spremenjene zasnove proizvodov prek
novih poslovnih in tr</span><span style="color: windowtext;">ž</span><span style="color: windowtext;">nih modelov ter novih
na</span><span style="color: windowtext;">č</span><span style="color: windowtext;">inov spreminjanja odpadkov v vir, do novih na</span><span style="color: windowtext;">č</span><span style="color: windowtext;">inov ravnanja potro</span><span style="color: windowtext;">š</span><span style="color: windowtext;">nikov. To pomeni
popolno sistemsko spremembo in inovacije na tehnolo</span><span style="color: windowtext;">š</span><span style="color: windowtext;">kem podro</span><span style="color: windowtext;">č</span><span style="color: windowtext;">ju, pa tudi na podro</span><span style="color: windowtext;">č</span><span style="color: windowtext;">ju organizacije, dru</span><span style="color: windowtext;">ž</span><span style="color: windowtext;">be, metod financiranja
in politik. </span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: windowtext;"><span style="font-size: x-small;">(</span></span></span><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Vir: Evropska komisija, </span><span style="color: windowtext; font-family: "arial" , "helvetica" , sans-serif;">Na poti h krožnemu
gospodarstvu: program za Evropo brez odpadkov, september 2014)</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">EU je sprejela paket - <b>akcijski načrt za EU za krožno gospodarstvo</b>, ki je bil konec januarja osrednji predmet razprave na srečanju v Rotterdamu, ,ki ga je organizirala nizozemska vlada skupaj z EU in na katerega so bili vabljeni različni deležniki iz članic EU - <a href="https://ec.europa.eu/environment/ecoap/events/unwrapping-package-towards-circular-economy-europe_en">https://ec.europa.eu/environment/ecoap/events/unwrapping-package-towards-circular-economy-europe_en</a>. Kot udeleženka dogodka sem imela priložnost soočiti poglede na predlagane ukrepe in sodelovati v moderiranih razpravah. Krožno gospodarstvo je bilo predstavljeno kot nov ekonomski model, katerega implementacija predstavlja dolgotrajni proces, ki ob aktivni udeležbi vseh deležnikov (vlade, potrošnikov, gospodarstva, občin, mest, raziskovalnih in izobraževalnih institucij, nevladnih organizacij, medijev ...) <b>krepi konkurenčnost EU, ščiti podjetja pred redkostjo virov in nestanovitnimi cenami ter pomaga ustvarjati nove poslovne priložnoati in inovativne ter učinkovitejše načine proizvodnje in potrošnje.</b></span><br />
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<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-FVPPf8M1kgw/Vs94mYAK_2I/AAAAAAAACf8/33BhHan3QTE/s1600/Rotterdam_Circular_Jan15.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="116" src="https://3.bp.blogspot.com/-FVPPf8M1kgw/Vs94mYAK_2I/AAAAAAAACf8/33BhHan3QTE/s200/Rotterdam_Circular_Jan15.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Krepitev konkurenčnosti EU</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Konkretne priložnosti: </b></span><br />
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<li><span style="font-family: arial, helvetica, sans-serif;">3.000 novih delovnih mest v Evropi do leta 2030 </span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">do 600 miljard € letnih prihrankov v EU</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">ohranjanje naravnih virov</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">bistveno zmanjšanje količine odpadkov in zmanjševanje negativnih vplivov na okolje </span></li>
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<span style="font-family: arial, helvetica, sans-serif;">V času svojega predsedovanja EU (do junija 2016), </span><b style="font-family: arial, helvetica, sans-serif;">Nizozemska </b><span style="font-family: arial, helvetica, sans-serif;">s številnimi dogodki in povezovanji odpira prostor za spoznavanje konkretnih primerov dobrih praks, ki potrjujejo, da upoštevanje načel krožnega gospodarstva dejansko krepi konkurenčnost in spodbuja trajnostni gospodarski razvoj. </span><b style="font-family: arial, helvetica, sans-serif;">Slovenija</b><span style="font-family: arial, helvetica, sans-serif;"> je v dokumentu pametne specializacije krožno gospodarstvo opredelila kot eno od ključnih razvojnih področij. </span><span style="background-color: white; color: #222222; font-family: arial, helvetica, sans-serif;"><b>Oktobra 2015 je sprejela Okvirni program prehoda v zeleno gospodarstvo. Pravkar je izdala tudi publikacijo <i>"Povezani za rast"</i> </b><a href="http://www.vlada.si/teme_in_projekti/prehod_v_zeleno_gospodarstvo/">http://www.vlada.si/teme_in_projekti/prehod_v_zeleno_gospodarstvo/</a>. Povezujemo se deležniki, ki verjamemo, da je prehod v krožno gospodarstvo nujen in da odpira Sloveniji nove razvojne priložnosti in ji lahko prinese mednarodno prepoznavnost. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #222222;"><b>Evropa</b> kot najstarejši kontinent, kot nekdanja kolonialna velesila, ima priložnost, da pokaže, da je dovolj zrela in modra, da linearni, nevzdržni ekonomski model nadomesti s krožnim. Ta korak je močno vpet v ostale <b>prednostne naloge EU in Junkerjev plan</b>, zato ni razloga za odlašanje s konkretnimi aktivnostmi. </span></span></div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-82243886586347075082016-01-29T20:31:00.003+01:002016-01-29T20:34:13.672+01:00Slovenia is moving towards a Circular Economy - article from Circulate, Ellen MacArthur Foundation<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-xvTHxDz674Q/Vqu9qWJMigI/AAAAAAAACfA/3iUhlqXFwDc/s1600/%2523%2B%2528221%2529.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://2.bp.blogspot.com/-xvTHxDz674Q/Vqu9qWJMigI/AAAAAAAACfA/3iUhlqXFwDc/s200/%2523%2B%2528221%2529.JPG" width="133" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Circular Economy in focus</span></td></tr>
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<span style="background-color: white; box-sizing: border-box; font-size: 14px; line-height: 24.5px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Slovenia, an EU country with 2 million inhabitants and 60% of its land area covered by forests, is home to a considerable amount of pristine natural capital. Since the 1980s, national campaigns and key messages have focused on this potential, resulting in strong public awareness and engagement for a positive development model. The Circular Economy model seems to be the right answer for this small country tucked between Italy, Austria, Croatia and Hungary.</span></span></div>
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<span style="background-color: white; box-sizing: border-box; font-size: 14px; line-height: 24.5px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://circulatenews.org/2016/01/slovenia-is-moving-towards-a-circular-economy/">http://circulatenews.org/2016/01/slovenia-is-moving-towards-a-circular-economy/</a></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">RESOURCE-EFFICIENT AND CIRCULAR</span></h3>
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<figure class="wp-caption alignright" id="attachment_4618" style="background-color: white; box-sizing: border-box; float: right; font-size: 14px; line-height: 24.5px; margin: 15px 0px 10px 2em; max-width: 100%; width: 290px;"><a href="http://circulatenews.org/wp-content/uploads/2016/01/14202569306_dc342217aa_z.jpg" rel="attachment wp-att-4618" style="background: transparent; box-sizing: border-box; text-decoration: none;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img alt="Licensed under CC - credit Flickr user: Javier Sanchez Portero" class="size-medium wp-image-4618" src="http://circulatenews.org/wp-content/uploads/2016/01/14202569306_dc342217aa_z-300x117.jpg" height="117" sizes="(max-width: 300px) 100vw, 300px" srcset="http://circulatenews.org/wp-content/uploads/2016/01/14202569306_dc342217aa_z-300x117.jpg 300w, http://circulatenews.org/wp-content/uploads/2016/01/14202569306_dc342217aa_z-360x140.jpg 360w, http://circulatenews.org/wp-content/uploads/2016/01/14202569306_dc342217aa_z.jpg 640w" style="border: 0px none; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: middle; width: auto;" width="300" /></span></a><figcaption class="wp-caption-text" style="border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; box-sizing: border-box; font-size: 0.9em; font-style: italic; line-height: 1.2em; margin: 8px 0px; padding: 5px 10px 10px 0px;"><br /></figcaption></figure><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Slovenia has two reasons to look for new solutions: it is a small country, without the strong geo-political power which would enable it to ensure cost-efficient and secure natural resources for all its needs, and it doesn’t have big multinational companies that export final products<strong style="box-sizing: border-box;">. </strong>Slovenian companies are mostly suppliers, and as such they are more sensitive to new trends, including the implementation of the principles of the circular economy in large multinational companies. The Slovenian economy cannot afford to watch and wait to see what will happen on the global market, it has to be proactive; a strategic systemic approach is needed.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Bearing this in mind, in 2015 the Ministry of Environment and Spatial Planning introduced an action plan for a transition to a resource-efficient economy, including a circular economy, industrial symbiosis, energy efficiency and sustainable development. The action plan focuses on three aspects: the economy, the environment, and society. At the same time it was clearly pointed out that the principles of the circular economy form the basis of an economic and environmental shift. The circular concept offers Slovenia a new opportunity in international competitiveness.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">OVERCOMING OBSTACLES ON THE WAY TO ECONOMIC CHANGE</span></h3>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Besides the evident opportunities for gain that open up in a shift towards a circular economy, some obstacles to its implementation in Slovenia have also been recognised in different research studies. As mentioned above, most Slovenian exporters are suppliers, and so they are forced to change in accordance with their main customers, while those companies less dependent on export, are not so opened for sustainable business models. The banking sector is not flexible enough, and does not provide the efficient instruments that would encourage companies to change their business models in the ways required by the circular economy. Another factor is a lack of information, knowledge and targeted communication; many companies, and even some government structures, still see the circular economy as a movement promoted by NGOs, primarily related to recycling.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">However, interestingly, local communities have been very active, proposing concrete plans for closer collaboration with the Ministry of Environment and other key stakeholders to cooperate in and strategically coordinate sustainable goals and projects. The green policy of the Slovenian capital, Ljubljana, is reflected in the city’s green purchases, which exceed 70% of all city investments. Transportation in Ljubljana has also changed dramatically in recent years, with the BicikeLj bike-sharing system achieving more than 1.6 million journeys – close to the number of all the inhabitants of Slovenia! Slovenian businesses are now taking on the principles of the circular economy. Two recent conferences brought together different stakeholders to discuss the circular economy for the very first time, confirming it as a major factor in competitiveness.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">SO WHAT’S NEXT?</span></h3>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">What is actually going on in Slovenia? The process of defining its ‘Strategy 2050’ is ongoing. A Document for Smart Specialisation has been confirmed, and its basic pillars are green, healthy, active, and digital. A call for development partnerships has been announced, with the circular economy as one of its priorities. A special governmental working group is being led by the Ministry of Environment, connecting different Ministries and focusing on creating solutions that will lead to a transformation towards a regenerative economy. At the same time collaboration between corporations, emerging innovators and the regions is being strongly supported by the same Ministry, through different projects crucial to the implementation of the principles of the circular economy.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The year 2016 will be a very active one for communication and activities related to the circular economy. Slovenia started the process to join the Ellen MacArthur CE 100 Program, organise a variety of events and workshops for different stakeholders, and in the first half of the year focus on clear and unified messages about the advantages the circular economy can bring, and, even more importantly, how it can be implemented. Much knowledge transfer is still required, and the sharing of best practice will continue.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">LJUBLJANA IS THE 2016 EUROPEAN GREEN CAPITAL</span></h3>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ljubljana, the capital of Slovenia, is following the European path to sustainable development<strong style="box-sizing: border-box;">. </strong>Its main priorities include the Environmental Protection Programme, the Sustainable Mobility Plan, the Sustainable Energy Plan and the Electro mobility Strategy. In 2007 Ljubljana introduced a sustainable development vision up to 2025, with 93 infrastructure projects which are important for both the environment and quality of life. A package of sustainability documents have been adopted and more than 650 larger and smaller investment projects have been implemented so far, each of which is aimed towards improving the quality of life of Ljubljana residents.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Ljubljana, and Slovenia itself, have attributes that represent a perfect setting for the development of new business models based on the principles of the circular economy. Former EU Commissioner for the Environment – and former EU affairs minister of Slovenia – Janez Potočnik was central to the adoption of circular economy by the EU Commission, and remains a key advocate of the framework at international level. The Prime Minister, Miro Cerar<strong style="box-sizing: border-box;">, </strong>also supports this transition:</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">“It is important to understand the transition to the circular economy as a long term process. A broader social consensus is needed, as well as the establishment of an appropriate supportive environment. The best guarantee for this would be for the concept of a circular economy to become the foundation of Slovenia’s Long-Term Development Strategy.”</span></div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-79612556523756823432016-01-02T22:30:00.000+01:002016-01-03T10:12:37.986+01:00Some favourite insights in 2015 as an inspiration for those jet to come in 2016<div class="separator" style="clear: both; text-align: center;">
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">My youngest doughter Tesa - my "alter ego"</span></td></tr>
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2015 was full of coincidences that turned out be synhronicity. It was definitely an inspiring and powerful year. Full of joy but also marked with shadows. My beloved grand mother passed away and an unexpected emptiness has emerged. On the other side so many new projects and initiatives have been born and so many great people connected, that I hardly wait for everything what is jet to be created and realised.<br />
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-twiniOwUrEU/Vog1Zjc2OII/AAAAAAAACc8/3mtHJtNcfI0/s1600/BCG_LUC_DEC15.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://4.bp.blogspot.com/-twiniOwUrEU/Vog1Zjc2OII/AAAAAAAACc8/3mtHJtNcfI0/s320/BCG_LUC_DEC15.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Impressed by Luc de Brabandere - having a chance <br />to meet him as a co-organiser of the first regional <br />CEO BCG Dinner. Next to Melanie Seier Larsen (BCG).<br />Otočec, December 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-ysmYRL7ryOY/VogPh4nvifI/AAAAAAAACa0/gwVBQltZ5N4/s1600/Tin_Ladeja.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://4.bp.blogspot.com/-ysmYRL7ryOY/VogPh4nvifI/AAAAAAAACa0/gwVBQltZ5N4/s320/Tin_Ladeja.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Tin Vodopivec was a perfect match at the 1st Demo Day<br />of ABC Accelerator<br />Ljubljana, June 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-5EtTmoKd0g8/VogPlR6-ovI/AAAAAAAACa8/DKGJWkaTvjw/s1600/IMG_0574.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="319" src="http://4.bp.blogspot.com/-5EtTmoKd0g8/VogPlR6-ovI/AAAAAAAACa8/DKGJWkaTvjw/s320/IMG_0574.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">As a co-founder of ABC Accelerator I supported the project<br />as a communicator and connector. Dejan Roljić, Darko Đurič, Helena Petrin <br />and Urška Jež at the Demo Day.<br />Ljubljana, June 2015</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Tjaša Dornik - Bollicine di Stile & Julien Coustaury at Milano Expo. <br />The title of the dialogue was "The Beauty & the Beast". <br />Organised by ABC Accelerator team.<br />Milan, June 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-CiyCha27f7w/Vogn9WqE74I/AAAAAAAACbo/Pw4bI3AK0UI/s1600/misli.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://2.bp.blogspot.com/-CiyCha27f7w/Vogn9WqE74I/AAAAAAAACbo/Pw4bI3AK0UI/s320/misli.jpg" width="225" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">It was great pleasure and honour for me editing the anniversary publication <br />with an aim to present the role of the Managers' Association of Slovenia <br />in the last quarter of the century.<br />Ljubljana, February 2015</span><br />
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-tCP6mGGWAAs/VogprYpDr_I/AAAAAAAACb0/8CiadIe23sM/s1600/ZM_Franjo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://3.bp.blogspot.com/-tCP6mGGWAAs/VogprYpDr_I/AAAAAAAACb0/8CiadIe23sM/s320/ZM_Franjo.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">With some of the main personalities that contributed to the publication "Misli". <br />Franjo Bobinac, Sonja Šmuc, Marko Voljč, Edita Krajnovič and Bogo Seme.<br />Ljubljana, January 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-QiZ-1NYP2AM/VojiRWn2P3I/AAAAAAAACd0/oCaLXKSWxuA/s1600/Women%2BLeaders_SUMMIT100_2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="http://3.bp.blogspot.com/-QiZ-1NYP2AM/VojiRWn2P3I/AAAAAAAACd0/oCaLXKSWxuA/s320/Women%2BLeaders_SUMMIT100_2015.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Summit 100 gathered woman top leaders from the Alpe-Adria Region. <br />An event hosted by Kolinda Grabar Katarović & Melanie Seier Larsen.<br />Portorož, June 2015</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Smart Cities - great event in Berlin where we have introduced<br />on-going projects from Slovenia (ABC, IBM, BTC). <br />"After party" with Andreja Kodrin.<br />Berlin, May 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-c7726dq8c6E/VojiotiVMWI/AAAAAAAACeE/QQAxi3XQpJc/s1600/WIDER_BRUSELJ_MAJ15.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://2.bp.blogspot.com/-c7726dq8c6E/VojiotiVMWI/AAAAAAAACeE/QQAxi3XQpJc/s320/WIDER_BRUSELJ_MAJ15.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">WIDER project - Smart Houses for Elderly - was successfully presented <br />at the closing event in Brussels. Here with the team of The Heart of Slovenia.<br />Brussels, May 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-YdDCxpGTmPw/VojkzrDlVuI/AAAAAAAACeM/qH7t2w8Yut8/s1600/IMG_1146.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://2.bp.blogspot.com/-YdDCxpGTmPw/VojkzrDlVuI/AAAAAAAACeM/qH7t2w8Yut8/s320/IMG_1146.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Creative days at The House of Ideas.<br />Inventing new programmes for Mokrin with Branimir Brkljać and<br />his inspiring team - under the summer sky full of falling stars.<br />Mokrin, August 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-92tsgvqFo0M/VogsZIprSTI/AAAAAAAACcA/Ha-lrE-wSAc/s1600/DSC_0517.NEF" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="http://4.bp.blogspot.com/-92tsgvqFo0M/VogsZIprSTI/AAAAAAAACcA/Ha-lrE-wSAc/s320/DSC_0517.NEF" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Remote Year - amazing project organised by Sam Pessin and GregCaplan. <br />More than 70 entrepreneurs are travelling around the world, working remotely. <br />During their stay in Ljubljana Jurij Giacomelli and I introduced them Slovenian <br />Creative & Business environment.<br />Ljubljana, June 2015</span><br />
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-Cqvtv5HLwwk/Vog0HTVS0pI/AAAAAAAACcQ/KuFJcgWLVL0/s1600/SKUPNA.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://3.bp.blogspot.com/-Cqvtv5HLwwk/Vog0HTVS0pI/AAAAAAAACcQ/KuFJcgWLVL0/s320/SKUPNA.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Sonja Klopčič is the first Slovenian author who published a book about Leadership. <br />I have a privilege to moderate very vivid discussions that are part of the "road show".<br />Ljubljana, October 2015</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-PlinsIL9120/Vog0OqGnZ9I/AAAAAAAACcY/41rAySN7Wuk/s1600/%2523%2B%2528221%2529.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://2.bp.blogspot.com/-PlinsIL9120/Vog0OqGnZ9I/AAAAAAAACcY/41rAySN7Wuk/s320/%2523%2B%2528221%2529.JPG" width="213" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Circular Economy - a new economic model that I strongly believe in.<br />Having a chance to moderate a panel at the first conference devoted<br />to this topic and to connect ambassadors of this model.<br />Brdo pri Kranju, November 2015</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">First MC Media Academy was launched in Novi Sad. Here with<br />Nataša Heror and Jurij Giacomelli as the front-runners of the project that <br />was recognised as a "must" for editors and media managers and was very well accepted.<br />Novi Sad, August 2015 </span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">FDI Summit - introduction of Circular Economy through the prism of<br />international competitiveness. Slovenia is ready to go on with <br />the implementation of the principles of Circular.<br />Ljubljana, December 2015</span></td></tr>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-22417963849631489782015-12-23T10:58:00.003+01:002015-12-23T23:19:05.921+01:00Luc de Brabandere - korporativni filozof BCG - pravi: Nikoli ne moreš biti "ex" kreativec<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Luc de Brabandere o kreativnosti</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: SL; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">“Lahko si “ex” CEO, “ex”
manager, »ex« soprog, morda “ex” predsednik, nikoli pa ne moreš biti “ex”
kreativec. To je nekaj, kar si, ali pa nisi. Nihče ti tega ne more ne podeliti,
ne vzeti,” </span></i><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: SL; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">mi je z vso resnostjo razlagal <b>Luc
De Brabandere</b>, korporativni filozof, svetovalec pri BCG, med tem, ko mi je
pisal posvetilo v knjigo »<b><i>Thinking in new boxes«</i></b>, katere
soavtor je. <span style="font-size: x-small;"><a href="http://www.media-marketing.com/en/opinion/ladeja-godina-kosir-you-will-never-be-an-ex-creative/">http://www.media-marketing.com/en/opinion/ladeja-godina-kosir-you-will-never-be-an-ex-creative/</a></span></span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Knjižna uspešnica <br />Thinking in new boxes</span></td></tr>
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<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Kot gost
in osrednji govorec edinstvenega regionalnega dogodka, <b>BCG CEO Dinner</b>, ki je
bil ob prvi obletnici regionalnega delovanja ene od treh najuglednejših
globalnih svetovalskih hiš organiziran v Sloveniji, je naredil izjemen vtis na
vsega vrhunskega (raz)vajeno izbrano družbo predsednikov in članov uprav. </span></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Luc je
samo govoril. Brez prezentacije ali videa v ozadju. Brez ozvočenja, brez
posebne osvetlitve. Govoril je o kreativnosti. O tem, kaj sploh je in o tem,
kako je ne ubiti, ampak jo sistematično in strateško krepiti. </span><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Vključevati v
razvojne zgodbe podjetij, ji dajati prostor in jo obenem upravljati. O stičišču
med kreativnostjo in inovativnostjo. Spontano prikimavanje, predvsem pa zbrano
poslušanje, ki ga v eni uri ni prekinil niti en pogled na mobilne naprave, je
bil najboljši </span></div>
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<tr><td class="tr-caption" style="text-align: center;">Ekskluzivna večerja BCG</td></tr>
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dokaz za to, kaj pomeni biti prevzet od besed. Ko sem dan za
Lucovim predavanjem na dogodku, ki ga je otvoril prav eden od gostov večerje,
slišala, da svoj govor začenja s citiranjem Luca in njegove knjige, mi je bilo
jasno, da je šlo za več kot zgolj naključno pozornost. Vtis je pustil sled.</span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;"></span></div>
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<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Kreativnost
postaja »mainstream«. Častiti in slaviti kreativnost je postalo skorajda modno.
V managerskih krogih se beseda uvršča na »top lestvico« ostalih zveličanih kot
so – inovativnost, voditeljstvo, sodelovanje, povezovanje, mindfulnes,
empatija, design thinking, sharing … Kar je bilo pred desetletjem rezervirano
»za umetnike in boeme«, ki v resnem poslu nimajo kaj iskati, je dobilo mesto na
parketu za velike stratege in nosilce sprememb, v knjižnih uspešnicah, na
konferencah, v revijah kot je HBR. Razveseljujoče in opogumljajoče. Deklarativno
vse stoji. Pa v praksi? <o:p></o:p></span></div>
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<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Razkorak
med strinjanjem, da zgoraj omenjene lastnosti in vrednote velja slaviti in tem,
da rado zaškriplje, ko ta ista kreativnost začne premikati meje cone udobja, je
še vedno prisoten. Ko kreativnost iz teorije preide v prakso, bi jo radi vsaj
malo »ukrotili«, da ne bi bila moteča in izzivajoča. V članku <b><i>»The
dark side of creativity« </i></b>(</span><span lang="EN-GB"><a href="https://hbr.org/2015/11/the-dark-side-of-creativity"><span lang="SL" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">https://hbr.org/2015/11/the-dark-side-of-creativity</span></a></span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">) je izpostavljeno, kaj praviloma pride »v paketu« s
kreativnostjo. Avtor zapiše: »</span><i><span lang="EN-GB" style="background: white; color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%;">But if creativity were as uniformly
desirable and attractive as most writings on the subject suggest, it would
happen more often, and without adverse consequences for creative minds.”<o:p></o:p></span></i></div>
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<span style="background: white; color: #222222; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Pa smo tam. V svojih vrstah bi imeli kreativne ljudi. Se
pohvalili, da spreminjamo poslovno kulturo, da ustvarjamo hram inovativnosti.
Ampak. Ne še čisto zares in ne še čisto takoj. Najprej naredimo tisto, kar je
treba, da bo posel stabiliziran, uspešen, potem pa bomo dali prostor
kreativnosti. Kot zapiše pronicljivi avtor <b>Seth
Godin</b> <i>»</i></span><i><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%;">You don't get creative once
everything is okay."</span></i><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%;"> </span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Ne gre, da bi kreativnost vklapljali in izklapljali kot
se nam zahoče. Če ji rečemo »da«, bo zagotovo utirala poti tam, kjer še ni
ustaljenih strug. Takrat, ko se poslovni modeli postavljajo ali preobražajo.
Takrat, ko se blagovne znamke rojevajo ali levijo. Takrat, ko vlada kaos, morda
celo strah. Hočemo? Sprejmemo?<o:p></o:p></span></div>
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<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Še en
izzivalec je prišel na pot slovenski kreativnosti v decembrskih dneh. Profesor <b>Arturo Bris.</b> Predsednik </span><b><span lang="EN-GB" style="background: white; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%;">IMD World Competitiveness Center</span></b><b><span lang="EN-GB" style="background: white; font-family: "Helvetica",sans-serif; font-size: 10.5pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"> </span></b><span lang="EN-GB" style="background: white; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-bidi-font-weight: bold;">(</span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Lousanne), je na <b><i>FDI
Summitu v Ljubljani</i></b> predstavljal lestvico konkurenčnosti držav, na
kateri Slovenija zaseda ne najbolj zavidljivo 49. mesto (od 61 držav).
Slovenija ima znanje, ustvarjalnost, talent in tudi dober izobraževalni sistem.
Ne zna pa tega kapitala dovolj dobro mobilizirati, razvijati, uporabiti. Zato
beg možganov, pa manjša stopnja pripravljenosti na tveganje in posledično manj
prebojnih zgodb in ustvarjanja dodane vrednosti. Kreativne ljudi imamo, a jih
ne spodbudimo in zadržimo. Že v osnovni šoli so bolj zaželeni ubogljivi
odličnjaki kot radovedni ustvarjalci. Naj se z njimi in z njihovimi temnimi
platmi soočajo drugi. Ne ravno mi. Profesor Bris nas spodbuja, da s človeškim
kapitalom začnemo čim prej odgovorneje upravljati in s tem povečevati svojo
konkurenčnost. <o:p></o:p></span></div>
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<b><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;">Albert Einstein</span></b><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SL;"> je
kreativnost opredelil: <i>»Creativity is intelligence
having fun«. </i>Mogoče pa začnemo s tem, da najprej sami sebe začnemo jemati
malce manj resno in si dovolimo več smeha in sproščenosti. Tako ne bomo
opazili, de smo kreativnost spustili medse.<o:p></o:p></span></div>
<br />Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-57061816596725200862015-12-16T23:20:00.002+01:002015-12-16T23:27:20.682+01:00Ladeja - življenje in delo v devetih kreativnih slikah - Media Marketing<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-ufkcCz1g_WA/VnHhJ8C3V0I/AAAAAAAACYk/5iUvAUh-t8s/s1600/IMG_1174.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="212" src="http://2.bp.blogspot.com/-ufkcCz1g_WA/VnHhJ8C3V0I/AAAAAAAACYk/5iUvAUh-t8s/s320/IMG_1174.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Kreativno poletje 2015</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Pred dvema letoma je Ekrem Dupanović, urednik Media Marketinga, prišel na idejo, da bi objavil knjigo z zgodbami žensk, ki smo tako ali drugače povezane s kreativnimi industrijami v regiji. Nastal je zapis, čakajoč na čase, ki bi omogočili izdajo knjige. Pa je prišla drugačna ideja s strani Ekrema. Portal v angleškem jeziku. In s tem tudi posebna rubrika "Adwoman". Moja zgodba v devetih slikah je tu:) </span><br />
<a href="http://www.media-marketing.com/en/adwoman-en/ladeja-godina-kosir-life-and-work-in-nine-creative-images/"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">http://www.media-marketing.com/en/adwoman-en/ladeja-godina-kosir-life-and-work-in-nine-creative-images/</span></a><br />
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<strong style="box-sizing: border-box;">Ladeja Godina Košir, </strong>MSc is the Managing Director of <em style="box-sizing: border-box;">Giacomelli Media</em>, based in Ljubljana. Trying to answer all our questions while still maintaining the distinctive creative flair of the profession she unconditionally belongs to, instead of traditional responses Ladeja offered us nine creative images, which we are presenting to you in their original form, with minimal linguistic alterations. Here’s what answers to our questions look like when they go through Ladeja’s creative workshop.</div>
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<strong style="box-sizing: border-box;">FIRST IMAGE: FLOWER CHILD</strong></div>
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What happened to women after the 1960s and 70s, when they experienced the hippie revolution, went to parties on an equal footing with their male counterparts and chanted “sex, drugs and rock’n’roll”? From the standpoint of a person born in 1968, I can only take a guess at the changes that followed. Or should I try to embellish those guesses with my nicest memories? Mom was then a model and a big movie star in the Yugoslav space. Of course, she also appeared in “commercials”. My father stood behind the camera and with it sometimes captured movie images, and at other times advertising images. And I, the fruit of their romantic love, moved together with them from one scene of events to another. Together with my father I observed the emergence of ideas for ads, the drawing of story boards while cooking pasta or barbecuing fish on the grill in the garden with friends, the search for suitable locations, actors, shooting, mounting. Indeed it was pretty much a male company that composed the then <em style="box-sizing: border-box;">Delo Stik</em>, and later <em style="box-sizing: border-box;">Studio Marketing</em>. Women were invisible, somewhere in the background, never in the foreground. Jobs were organized among men, they realized them, and all the glory belonged to them. Altogether it was closer to a children’s game than real work. Even when playing “cowboys and Indians”, women aren’t required. Relations were changing. Competition emerged, the need for more professionalism, for more transparent operations, coordination, supervision, guidance… “Cowboys and Indians” were in need of help from the busy bees who made sure that they could continue to play. The bees initially assumed the role of secretaries, then researchers, then slowly became assistants and media planners, project leaders, and then, look, one day they became creatives. They had entered the world previously reserved for men. From my childlike perspective, that was the way the story was woven together, and when I stepped into the agency waters in the nineties as a copywriter, being a woman was no longer so abnormal. And when women were enabled to step out on the stage, we knew how to stand fast, how to strengthen and build upon our roles. The industry thus gradually and quietly changed, and so did the rules of the game, and gender ceased to be a determinant of success.</div>
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<strong style="box-sizing: border-box;">SECOND IMAGE: ANIMA IN ANIMUS</strong></div>
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I believe there are traits that are more feminine, and those that are more masculine, but that doesn’t mean that people automatically act on the principle of their gender. I know women who act like men, and men completely governed by the feminine principle. And if we talk about the domination of women, the question is whether that dominance is reached when we are in leadership positions or perhaps before, when from less prominent positions we give decisive contributions to the activities of our organization. Advertising was an area ruled by egos. First and foremost male egos, and then female. Without a strong ego, the desire for self-affirmation and self-assertion, there was no recognition, no key to the success of a breakthrough in advertising. That’s why, in my opinion, it was symbolic of the male principle of action. It was not until the last ten, fifteen years ago – when advertising became no longer just <em style="box-sizing: border-box;">advertising</em> but much more the <em style="box-sizing: border-box;">communication business</em> – that female characteristics started gaining in importance. The creator of an idea is no longer in the center, but its user, the recipient is central. The vocabulary is changing: we co-create, collaborate, participate in decision-making, social networks suggest even more transparent action, involvement of the public, flexibility … Who, if not a woman, who is accustomed to putting herself in the background, will support an idea that is better, but not necessarily hers. Who else will mediate between strong egos fighting for supremacy, who else will patiently reconcile irritated spirits when minutes before a presentation the computer breaks, who else will calmly improvise when the president of the supervisory board makes an unannounced appearance at the meeting, who else will order a cake for a customer who is angry with the designers, who will wish a happy birthday to the doorman and be on time for the parents’ conference for her youngest child, and still shine at the evening reception for clients… and repeat this day in and day out. And in all this, find motivation? Precisely because life is becoming increasingly complex and unpredictable at the same time. Because there is neither time nor space for self-aggrandizement. Because there is more and more work, and less and less money. That is why the female principle is prevailing. Because it is focused on the preservation of the species, on survival. The answer is in nature itself. It’s in women, and at the same time we do need, and appreciate real men. It wouldn’t work without the balance.</div>
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<strong style="box-sizing: border-box;">THIRD IMAGE: MINDLESS INFATUATION</strong></div>
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I didn’t go into advertising, I was born into advertising. As I said – I used to live and breathe that creative enthusiasm with my father and I witnessed the emergence of ad campaigns from an early age. It was a child’s infatuation with fairy tales that were brought to life before my own eyes. Ideas that sparkled and were traced in the form of a story board in front of my young eyes, which after a few weeks would be brought to life on the TV screen. Before bedtime, it was more precious to me to spend my time waiting for ads and singing jingles than to watch cartoons. <em style="box-sizing: border-box;">Zastava 101</em>, <em style="box-sizing: border-box;">Dan na dan </em>shampoos,<em style="box-sizing: border-box;">Thomy</em> mayonnaise, <em style="box-sizing: border-box;">Toper</em>, <em style="box-sizing: border-box;">Canada Dry</em>, <em style="box-sizing: border-box;">Radenska</em>, were just some of the brands that won their space forever in my child’s brain. As a high school student I did everything possible so that I could live a more independent life, earning my first wages. I used to tutor foreign languages, I was a model, a hostess in <em style="box-sizing: border-box;">Cankarjev Dom</em>; as the class director I organized plays that we performed for New Year’s (and earned pocket money). But through all that, I knew I wanted to work in advertising. The choice of subjects was a challenge. I didn’t fulfill the expectations of my class teacher and study directing, because my father taught it. I also rejected the logical choice of communication science because my mother taught that. While growing up parents are to be symbolically killed. How then to get to the desired job in advertising? Through studying marketing, a department that only existed in the Faculty of Economics, and only from the third year of studies. Ugh, what a test that was for my creative soul – to study economics. My parents just smiled, and after only the first few months I already just wanted everything to pass as quickly as possible. I passed the exams using the line of least resistance and after the first two years, which then meant a higher level of education, I tried to enroll at the Academy of Fine Arts, Department of Visual Communication, in order to get in touch with creativity again as soon as possible. But it wasn’t meant to be. After successfully passing the entrance exam in drawing, I failed the personal interview, with the argument that I shouldn’t take a place from students who have no other education, as I had already completed a higher level at the Faculty of Economics. My stubbornness prevailed and I bit into the remaining two years – by now seasoned with marketing – and immediately applied for a position at <em style="box-sizing: border-box;">Studio Marketing</em>. <strong style="box-sizing: border-box;">Jernej Repovš</strong> judged that I was able to swim independently in the advertising waters and the position of copywriter was mine. Woo-hoo! That was a really happy day for me.</div>
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<strong style="box-sizing: border-box;">FOURTH IMAGE: PINBALL BALL</strong></div>
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My first jobs were the result of an intuitive choice, and leaving them was the result of a spirit eager for new challenges. Neither my arrivals nor departures were part of a carefully planned career. I feel like a ball in a pinball machine that constantly touches new areas, wins new bonuses, loses points gained, ventures into undiscovered areas, bangs into other balls in the system, not knowing what the final result will be. Each new game brings new experiences.</div>
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A chronological overview: copywriter at <em style="box-sizing: border-box;">Studio Marketing</em>, which at the time of our collaboration joined the <em style="box-sizing: border-box;">JWT</em> network, which for me was the first contact with a global corporation and the first opportunity for serious work and knowledge-sharing with foreigners. In the first year of my creative work came the first awards at festivals. After six years, and two children <em style="box-sizing: border-box;">produced </em>in the meantime, comes the trip to my own company <em style="box-sizing: border-box;">Rea Communications Agency Ltd</em>. and cooperation with all the major Slovenian agencies in the field of creating communication strategies.</div>
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Close cooperation with the fast growing <em style="box-sizing: border-box;">Studio Moderna</em>. Then there was <em style="box-sizing: border-box;">Imelda</em> – I was an executive creative director at the time when <em style="box-sizing: border-box;">Imelda</em> was expanding throughout the area of Yugoslavia and established a partnership with the <em style="box-sizing: border-box;">Ogilvy&Mather</em> network. Again there were more international winds, the establishment of new connections, transfer of knowledge and practice with colleagues, creating new communication models. In the meantime there was my master’s thesis entitled “The story of a brand and its impact on the identity of an individual”. Numerous local and international awards for creative achievements, Participation on juries, programming tips.</div>
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After more than three years I again jumped on my own entrepreneurial path. Translation of communication strategies into business strategies, advising on the establishment and development of brands. The birth of my third <em style="box-sizing: border-box;">cub</em>. The establishment and management of the <em style="box-sizing: border-box;">Institute for Business Growth and Creativity</em>, receiving two silver awards from the <em style="box-sizing: border-box;">Chamber of Commerce</em> for innovative business models. Co-founding the movement <em style="box-sizing: border-box;">Innovative Communication and Networking on a Global Scale – Ground Breaking Ideas for Interdisciplinary Connection and Project Cooperation</em>. Collaboration develops with the newly established <em style="box-sizing: border-box;">Gorenje Design Studio</em> (<em style="box-sizing: border-box;">GDS</em>) in the field of consulting on market development. Habilitated lecturer in higher education, board member of the <em style="box-sizing: border-box;">Slovenian Marketing Association</em>, a member of the <em style="box-sizing: border-box;">Manager Association</em>, <em style="box-sizing: border-box;">Am Cham</em> …</div>
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Then reversal and entry into a bigger business system. True, a media one – the newspaper <em style="box-sizing: border-box;">Delo</em>. First as Marketing Director, and after two years as Director of Sales of Advertising Space. Strengthening the role of marketing in a media house, setting medium-term strategy, digitalization and introduction of a new billing plan, the transformation of the print editions into brands, the marketing of complete solutions, not just advertising centimeters, strengthening the company <em style="box-sizing: border-box;">Delo</em> in Slovenia … Inclusion in the finals for <em style="box-sizing: border-box;">Marketing Director of 2012.</em> Cut. Change of management in <em style="box-sizing: border-box;">Delo</em>. I submitted my CEO candidacy and gave a presentation to the Supervisory Board. Then the time comes to re-spin the ball in a pinball machine.</div>
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Today, I’m director and partner of the consulting company <em style="box-sizing: border-box;">Giacomelli Media</em>. We are working on some very interesting and useful projects for the development of the media industry and start-up community. The job is very creative, exciting and dynamic.</div>
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<strong style="box-sizing: border-box;">FIFTH IMAGE: YOU ONLY GET ONE FIRST TIME</strong></div>
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“Sexiest juice in the world” was the motto of my first ad campaign for <em style="box-sizing: border-box;">Fructal</em> peach juice. The first project, the first independent work, the first dealings with the client and the audience, the first excitement of a festival, the first award for creative achievement in the <em style="box-sizing: border-box;">Slovenian Advertising Festival</em>, the first round of applause on the open stage. Everything was happening as if in some kitsch film. But I don’t have any real relationship to the past. I understand it as a vortex in which I used to swim, in which I quenched my thirst, tempted myself and matured. I have almost no archived work, my CV is riddled with holes, scattered references. My favorite time is the present and I thoroughly enjoy it. I enjoy creating, drawing up what is familiar in yet unexplored ways. I enjoy connecting knowledge, people and ideas. I receive light and learn how to dispel darkness. My favorite part of life is people with sharp minds and an open heart. And my three children, the best practice guides for women. If life was as a project, then that for me would be my favorite life-long project.</div>
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<strong style="box-sizing: border-box;">SIXTH IMAGE: EVERYTHING CHANGES</strong></div>
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Today I find it easier to talk about the role of marketing, than about the role of advertising alone. It’s about the understanding of the role of marketing in the wider society. If I start with Slovenia, I can say that we are faced with two problems. First, the marketing competence of companies is closely linked to how we manage relationships in society. And second, in Slovenian companies marketing is usually focused on the techniques and tactics of communication. There is a lack of the skills and knowledge for more comprehensive management of market relations. The relationships between people and businesses are often poor because there is still too much <em style="box-sizing: border-box;">socialism</em> around us and too little courage for the acceptance of something different, more penetrating. In the conditions of the market economy and its various possibilities, the focus of the relationship moves from restrictions, rules and even prohibitions towards inclusion and emphasizing exchange on the basis of comparative advantages. The combination of well-arranged ownership structures, capable management, internal resources and competent external partners (from advisers to agencies) can yield results. A partial solution to the problems in the form of catchy advertising messages or the activation of social networks is by no means enough today.</div>
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<strong style="box-sizing: border-box;">SEVENTH IMAGE: A NEW REALITY</strong></div>
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Do social media spread democracy or narrow it? Both of these extreme standpoints regarding their role would be too narrow. There is no doubt that social media have significantly reached into communication patterns, changing them. They have opened the space for everyone’s greater involvement, for greater transparency, which in itself doesn’t mean that they are used only for the benefit of democracy, or that they are not misused in the interests of the largest and the most powerful. They have reached into the media province and have shaken it dramatically. Digitalization, globalization, social networks – the world has shrunk; parallel worlds are emerging, public space mocks privacy. To ask about their role in advertising is too narrow. You need to study their role in the daily life of us earthlings.</div>
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Changed habits, different communication practices, new means of selection and decision-making, the establishment of new value systems. The media as such are losing value and are seeking a formula to survive. Brands cannot afford not to communicate. Again, one of the challenges – how can a brand live its media story and how can each member of the media become a brand that will remain in the pile of choices made by the user, the reader. Social media have empowered the individual, they have given them the ability to express themselves, to reveal themselves, and at the same time they have pulled them into a balloon within which, at first glance, the whole world seems to be yours, but in fact yours is only the small part that was formed by your choices, your communication code, in which the intelligence of a social network has recognized, and within which it has drawn for you, the borders of your new, virtual playground.</div>
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<strong style="box-sizing: border-box;">EIGHT IMAGE: THE FUTURE BELONGS TO THE BRAVE</strong></div>
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I would place the future of advertising in the bigger picture of the future of marketing. If I start with Slovenia, I see it closely related to how the state and its business environment will succeed in choosing and valuing their role and their strengths in global marketing relationships. The greatest test of whether we will have great companies and brands in the Slovenian environment is how we position ourselves globally. The world is connected, Slovenia is small, and regardless of its natural characteristics it has a great advantage because it can be an excellent testing ground for assessing new concepts for the implementation of the marketing strategies of the future. If and when we learn how to live relationships less burdened by the past, and less seasoned with political orientation, through more effective encouragement of innovation, through rewarding performance, by linking best practices and cooperation, by marketing ideas themselves, we will be able to turn the socio-economic flow towards survival and not disintegration. And if I continue with the global picture, there as well it’s about understanding interdependence, interconnection and co-creation. It’s about a new paradigm that will have to replace the surviving concepts if we want to save the planet and to live on it well. Through the courage to abandon the old and to enter the unexplored, untested, different, long-term, not short-term oriented, we can enable the present to follow the future.</div>
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<strong style="box-sizing: border-box;">NINTH IMAGE: A BREATH OF INSPIRATION</strong></div>
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I have time. I have 24 hours each day. With gratitude and a sense of responsibility to life, every morning and every evening I bow to this gift. I therefore like to live in a way where I see all time as time for inhalation and inspiration. I don’t separate working from private hours, I don’t draw boundaries between useful and useless work. I try to learn something from everything, to recognize a lesson in anything, to recognize a teacher in everyone. I am a person who has good and bad moments. I am a person who can be inspired by or drowned in my relentless optimism and passion for the lives of the people around me. I am a woman and a mother. Every day I jump into various roles and upgrade my identity in my life cycles. I happily submerge myself into the identity of people dear to me, into film stories, between the pages of books and magazines. I taste the beverages and food of creators and lose myself in the galleries of contemporary art. And, if I can sail onto the open sea with a sailboat, and watch the waves as they embrace the sun at the horizon of the sunset, my life is truly complete.</div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-2770280563699025202015-08-28T22:52:00.002+02:002015-08-28T23:04:29.429+02:00Ideje imajo rade prave prostore - House of Ideas - Mokrin<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-bNnD8W3PQi0/VeDBT1G6aFI/AAAAAAAACRc/kpRIGeYT4nY/s1600/_MG_0310.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="212" src="http://4.bp.blogspot.com/-bNnD8W3PQi0/VeDBT1G6aFI/AAAAAAAACRc/kpRIGeYT4nY/s320/_MG_0310.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><h2>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">House of Ideas </span></h2>
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<span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">Poletje je čas, ko se ideje, ki so se nabirale med dinamičnim letom, rade umirijo in zbistrijo. Poleg prave družbe je prostor ključen za to, da se razmetane misli udomačijo. Posestvo v Morkrinu, v Vojvodini, imenovano House of Ideas, <a href="http://terrapanonica.com/">terrapanonica.com</a>, je idealen pristan. Tako za tiste, ki si želimo ustvarjalnega miru, kot za tiste, ki iščejo prostor za uresničenje projektov, delavnic, srečanj, predavanj in drugih dogodkov, ki kličejo po edinstvenem okolju daleč od ponorelega sveta.</span></h4>
<a name='more'></a><span style="font-family: Arial, Helvetica, sans-serif;">House of Ideas je gostoljubna hiša, ki vrata odpre tistim, ki si pod krošnjo starega oreha na vrtu imajo kaj povedati. Tistim, ki bi s sodelavci ali poslovnimi partnerji radi organizirali <b>dogodek, ki bo zaradi neponovljivega ambienta dobil poseben čar.</b> Tudi tistim, ki bi se radi bolje spoznali z lokalnim okoljem in <b>ustvarjali z lokalnimi mojstri s področja domače obrti ali kulinarike. </b></span><br />
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-PR8WtNG_4OI/VeDBHEfCgKI/AAAAAAAACRM/_0Tb4a-1tts/s1600/_MG_1103.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="133" src="http://2.bp.blogspot.com/-PR8WtNG_4OI/VeDBHEfCgKI/AAAAAAAACRM/_0Tb4a-1tts/s200/_MG_1103.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Navdihujoči prostori</span></td></tr>
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<tr><td style="text-align: center;"><img border="0" height="132" src="http://1.bp.blogspot.com/-RFVgjUOooMc/VeDBeCRsE5I/AAAAAAAACRk/Kc_xMopBPOM/s200/house1.jpg" style="margin-left: auto; margin-right: auto; text-align: center;" width="200" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Vse za sodelovanje</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">Možnosti za sodelovanje so neskončne, kapacitete prostornosti navkljub omejene. Zato je za tiste, ki bi si želeli doživeti utrip House of Ideas, nujna <b>pravočasna rezervacija kapacitet</b>. </span></div>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-xvHOsrYzQSc/VeDKx1VnGuI/AAAAAAAACRw/QiNoQlHDP4o/s1600/house%2Bof%2Bideas.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="133" src="http://3.bp.blogspot.com/-xvHOsrYzQSc/VeDKx1VnGuI/AAAAAAAACRw/QiNoQlHDP4o/s200/house%2Bof%2Bideas.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Belo, sivo, zeleno</span></td></tr>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-Gt4GziEjK9o/VeDLqIcm23I/AAAAAAAACSI/oRIguQYryNk/s1600/_MG_1328.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="133" src="http://4.bp.blogspot.com/-Gt4GziEjK9o/VeDLqIcm23I/AAAAAAAACSI/oRIguQYryNk/s200/_MG_1328.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Kot nekoč</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">Na voljo je 5 izvirno opremljenih in nadvse udobnih dvo posteljnih sob v osrednji stavbi, še dodatnih 24 ležišč v sodobno opremljenem pripadajočem objektu in še trije objekti s prostori za ustvarjanje, ki se lahko prilagodijo potrebam uporabnika. </span><b style="font-family: Arial, Helvetica, sans-serif;">Vsak obisk ali dogodek je potrebno dogovoriti v naprej, saj House of Ideas ni namenjena konvencionalnemu turizmu. </b><span style="font-family: Arial, Helvetica, sans-serif;">Je dobro varovana skrivnost v kraju Mokrin, ki je v času Avstro-Ogrske predstavljaj pomembno središče, saj je na lokalni železniški postaji ustavljal vlak Orient Express. Če so takrat vedeli, zakaj si kraj zasluži takšno pozornost, je danes House of Ideas tista, ki s svojo ekipo ustvarjalcev in snovalcev novih zgodb, uspešno obuja prave energije avtentičnega okolja. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Če vas zamika, da bi <b>svoj naslednji prav poseben dogodek umestili na točko na zemljevidu, ki je večini neznanka, </b>se javite <a href="mailto:info@terra-panonica.com">info@terra-panonica.com</a>. Z malo sreče bo hiša morda ravno takrat še imela prostor za vas.</span></div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-57741556288930199232015-05-26T08:59:00.000+02:002015-05-26T21:23:45.097+02:00Pismo iz Bruslja in Berlina - "Colaborating. Sharing. Caring."<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-eTTPCmLE5RI/VWQXvcTjrsI/AAAAAAAACMU/ogSID6LWqWU/s1600/WIDER_BRUSELJ1_MAJ15.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://4.bp.blogspot.com/-eTTPCmLE5RI/VWQXvcTjrsI/AAAAAAAACMU/ogSID6LWqWU/s200/WIDER_BRUSELJ1_MAJ15.jpg" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Bruselj - predstavitev <br />projekta WIDER </span></td></tr>
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<span style="font-family: Arial, sans-serif; font-weight: normal; line-height: 107%;">Ni problem v tem, da bi imeli česa premalo.
Izziv je v tem, kako obilje resursov, ki so nam na voljo v Evropi, ustrezno
upravljati. Misleča mesta in razmišljujoči državljani preizkušajo nove modele
sobivanja in soustvarjanja. V Bruslju in v Berlinu smo prepletali izkušnje in
tkali nove povezave. Če kdaj, je zdaj priložnost za našo regijo, da postane
zgled. <a href="http://www.media-marketing.com/pismo-iz/">http://www.media-marketing.com/pismo-iz/</a></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; font-size: 14.0pt; line-height: 107%;"></span></div>
<a name='more'></a><span style="line-height: 150%;"><span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><b>Imeti rad, kar počneš, verjeti v to, da (vsaj na mikro
ravni) spreminjaš svet</b></span></span><o:p></o:p><br />
<span style="line-height: 150%;"><span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><b><br /></b></span></span>
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<i><span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">»Živeti
med Brusljem, Parizom in New Yorkom je dobra kombinacija«,</span></i><span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">
mi ob kozarcu rdečega toskanskega vina in krožniku svežih morskih dobrot
razlaga prijateljica <i><b>Gilly Weinstein.</b></i> Priznana coacherka,
ki je svojo kariero zgradila tako v krogu bruseljskih politikov kot resnih multinacionalk,
delujočih na različnih koncih sveta. Tudi ona je bila nekoč v kreativnih
industrijah, pa jo je kmalu zamikalo poglobljeno delo z ljudmi in danes sodi v
sam vrh med coachi. Ljubka restavracija, v kateri sediva, je bila prvotno
ribarnica. Na to spominjajo keramične ploščice na steni z motivom ribiča.
Razburkano morje za njim je dobra prispodoba za dinamično življenje na dveh
koncih ocena. Gilly ima svoje »ribiške mreže« na obeh kontinentih. Ne more se
odločiti, kje je pravzaprav doma. Tudi družino ima razpeto tu in tam – hči
študira v New Yorku, starši živijo v Washingtonu, sin je še v Bruslju, mož
večino časa na poti. Mladostni prijatelji so v Bostonu, družinski v Bruslju,
poslovni v Parizu, vsi od vsepovsod in vsi več ali manj kot ptice selivke
gnezdijo zdaj tu, zdaj tam. Svet se zdi obvladljiv in razburljiv obenem.
Skačeva s teme na temo, na hitro ji zrecitiram, kaj počnem, kaj se dogaja
zanimivega v našem prostoru. <b><i>»Je naivno, če še kar naprej verjamem, da se
različne izkušnje, uspešne zgodbe in potenciali lahko seštejejo in končno našo
regijo postavijo na zemljevid najbolj inovativnih?«</i>, jo vprašam, preden
se razideva</b>. S svojim notranjim mirom in navihanim pogledom odgovori z
vprašanjem<i>: »Ti, »kroglica v fliperju«,
ne vidiš, da se vsi ti »odboji« seštevajo v pozitivni izid?«. </i>Tesno se objameva
z zaobljubo, da bova pogumno pluli naprej skozi vse transformacije, ki se
rišejo na obzorju in se čim prej spet ulovili v katerem od ljubih mest.<o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><b>Kaj storiti danes, da bomo leta 2060 kot predstavniki 30
odstotkov Evropejcev starejših od 65 let, živeli kakovostno</b><o:p></o:p></span><br />
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Jutro prinese srečanje
z ekipo, s katero smo dobri dve leti povezani na evropskem projektu WIDER. Sedem regij iz sedmih držav. Oblikovanje pametnih
bivanjskih rešitev za starostnike s komponento energijske učinkovitosti. V
vlogi predsedujoče lokalni inovacijski komisiji znotraj ekipe <i>Razvojnega
centra Srca Slovenije</i> sem že od začetka nekakšna »eksotična figura«.
Kolegi so večinoma uglašeni na bolj birokratske note in dinamiko, s katero smo
se Slovenci lotili projekta, so z navdušenjem sprejeli. Imamo finalne
prezentacije, projekt se zaključuje, vrednotimo, kaj je zanimivega in poučnega
prinesel. Družinsko vzdušje veje v dvorani in malo nam je tudi hudo, da se
sodelovanje izteka. Izmenjujemo ideje, predstavim tudi pospeševalnik ABC, ki smo ga med tem vzpostavili v Ljubljani.
Omenim rešitve za Smart Cities in nov
program Smart Living & Health, ki ga bomo zagnali jeseni, in že spet se
nizajo nove pobude in vabila k sodelovanju. Čestitke in aplavz za predstavljeno
in opravljeno. <b>Navdušenje nad poslovnim
modelom <i>Silver House iz Šentruperta</i>,
ki je rezultat projekta WIDER. Naselje individualnih modularnih hiš,
prilagojeno potrebam starejših, obenem pa energijsko učinkovito in vpeto v
lokalno okolje. </b>Fliper na polno dela. Živim svojo vlogo connectorja, ki je
v bruseljskih krogih nekaj zelo naravnega. <o:p></o:p></span><br />
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Popoldne se uloviva še
z <i><b>Andrejo
Kodrin</b></i>, članico kabineta slovenske evropske komisarke <i>Violete
Bulc</i>. Tema – Smart Cities. Kje smo, kaj še lahko storimo, kako se bomo
predstavili v Berlinu na konferenci o pametnih mestih. <b><i>»Lani sva ob tem času v Dubrovniku na HR konferenci modrovali, kaj bi
se dalo storiti, da bi pospešili razvoj regije, spodbudili vse inovacijske
potenciale«</i>, me spomni Andreja. <i>»Zdaj pa si ti v Bruslju, jaz pa med
soustanovitelji pospeševalnika ABC«</i>, dodam. Kot bi bili določeni scenariji
zapisani nekje v vesolju… Odpirajo se vrata, za katera sploh nisi vedel, da
obstajajo.</b> Gilly ima prav. Velja vztrajati. Zabavno se bo ozreti nazaj čez
leto dni in ugotoviti, kam smo pripotovali. Še sanja se mi ne.<o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><b>Od Bruslja do Berlina z isto temo in z različnimi ljudmi</b><o:p></o:p></span><br />
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Po večeru v družbi ekipe
WIDER in ob preizkušanju belgijskih visoko alkoholnih piv, se je prilegel
krepčilni spanec. Dan je spet v znamenju predstavitev in mreženj povezanih z
iztekajočim projektom. Škoda, da Slovenci nismo v preteklih letih v Bruslju
bolje utrdili svoje prepoznavnosti. Majhnost je poseben privilegij. Lahko smo
laboratorij za testiranje različnih inovacij, ki vodijo k višji kakovosti
bivanja. Različni pogovori to misel potrjujejo in začenja mi zmanjkovati
vizitk, saj je interes za to, da bi vzpostavljene stike krepili in preko
Slovenije gradili referenčno regijo, izjemen. <b>Barcelona in Ancona sta mesti s pristanišči – skupaj s Trstom, Koprom,
Rijeko in Dubrovnikom je to močna os s poslovnim in turističnim potencialom.
Kolegi iz Sarajeva in Tesalonikov imajo odlične modele za energijsko
učinkovitost mest. </b>Zanima jih konzorcij za skupen nastop za programe
Horizon 2020. Pišem in rišem v svoj blok. Nevronske mreže so aktivirane. Kako
udejanjiti vse, kar se zdi tako logično in smiselno? <o:p></o:p></span><br />
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Zvečer let do Berlina
in cel zaplet s hotelskimi rezervacijami. <b><i>Julij Božič</i>, </b>direktor IBM Slovenija
in <b><i>Dejan
Roljić</i>,</b> ustanovitelj in CEO pospeševalnika ABC, sta priletela iz
Ljubljane. S taksijem se zapeljemo do hotela in ugotovimo, da imamo rezervacije
v različnih hotelih. Hilton in Hampton by Hilton. Nemci imajo svoje principe in
spraviti vse tri v isti hotel je nemogoča misija. Fanta sta nadvse
gentelmanska. Zaplet je posledica njune površnosti, a tako podporen tandem me
tudi sredi noči lahko le nasmeje… Receptorji obeh hotelov se dogovarjajo,
usklajujejo, prepričujejo – vse še najbolj spominja na basen, v kateri je treba
s čolnom spraviti čez reko zelje, kozo in volka (pri čemer koza ne sme pojesti
zelja, volk pa ne koze…). Trebuh nas boli od hihitanja, polnoč je že davno
mimo. Ampak rešitev se na koncu le najde…<o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><b>500 županov v berlinski sejemski kocki o tem, kako voditi
mesta prihodnosti</b><o:p></o:p></span><br />
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Berlin je mesto rasti.
Nova stanovanja, delovna mesta, investicije, start-upi, vse buhti.
Pospeševalniki rastejo kot gobe po dežju, mesto na različne načine išče
podporne rešitve za razvoj pametnega mesta. Na dogodku <b>»Boosting start-ups and SMES for
smart urban mobility, <i>Dejan Roljić</i>
predstavi izkušnje iz Slovenije. Start-upi so dobili priložnost, da svoje
rešitve preverjajo tako v okviru BTC City kot na ravni mesta Ljubljane.</b> To je
izjemno dragoceno in zato je njihov prodor na trg lahko hitrejši. Večina govorcev se osredotoča na modele na
principu »sharing« in »colaborating«, na katerih temelji nova ekonomija.
Poslovni modeli se na ta način občutno spreminjajo in podporna okolja jim težko
sledijo – tako zakonodaja kot tradicionalne panoge kot npr. zavarovalništvo,
bančništvo. Zato se marsikaj uveljavlja počasneje kot bi se lahko. Spet
mrežimo – župani, univerze, evropski predstavniki, start-upi, NGO-i,
multinacionalke – cilji so sorodni, želja po sodelovanju iskrena. Vabimo na
dogodek<b> CIVITAS Forum</b>, ki bo oktobra
v Ljubljani in kjer bomo lahko konkretno pokazali, katere dobre prakse lahko
evropska mesta med seboj izmenjujejo. V Berlinu je bilo zbranih 500 županov, v
Ljubljani jih pričakujemo več kot 200. Bomo do takrat imeli že tudi kakšen
regionalen projekt? Verjamem, da. Vse je tu. Za Evropo in za nas kot regijo. Povežimo,
združimo. Zdi se, da je čas pravi. Ne iščimo izgovorov, zakaj kaj ne gre. Eden
od predstavnikov evropske komisije je simpatično rekel:<b> <i>»Če imate problem, ga naredite še
večjega. Iz svojega okolja ga prinesite v Bruselj. Rešujmo ga skupaj.«</i></b> Bodimo
»start-up« regija, ki si upa biti hitra, drugačna, prepoznavna. Zelena in
pametna obenem. Velja?<span style="font-size: 12pt;"><o:p></o:p></span></span></div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-9113894461766692802015-05-25T22:03:00.002+02:002015-05-25T22:08:56.231+02:00Mindful leadership & Medvedek Pu - Leadership Academy na FELU Centre for Business Excellence<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/--UDRD1c_qcY/VWN7_2hwiUI/AAAAAAAACME/OXELZQ-SFPg/s1600/EF_FEATHERSTONE.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://1.bp.blogspot.com/--UDRD1c_qcY/VWN7_2hwiUI/AAAAAAAACME/OXELZQ-SFPg/s320/EF_FEATHERSTONE.jpg" width="177" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Justin Featherstone</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">Na Ekonomski fakulteti v Ljubljani (FELU) je prvič razpisan aktualen in zanimiv program, poimenovan <b>Accelerator for Mindful Leaders. </b>V osmih modulih, ki se vrstijo med marcem in decembrom 2015, imamo slušatelji priložnost, da se ob vrhunskih predavateljih, ki so hkrati tudi coachi in mentorji, "potopimo" v tukaj in zdaj ter se <b>osredotočimo na bistvene vrednote sodobnega voditeljstva - empatijo, pogum, notranjo moč. </b>Na sposobnost voditi z zgledom, ohranjati etično držo in spodbujati razvoj, ki presega zgolj finančno rast. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Dokler ne poznaš sebe in si sam ne zaupaš, ne moreš voditi ostalih. <b>Čuječnost (mindfulness) pomeni tudi sposobnost, da sprejmeš, prepoznaš in razumeš lastne občutke, ne da bi jih sodil in ocenjeval kot dobre ali slabe.</b> Pomeni živeti v trenutku in biti odprt za izkušnje, ki ti jih prinaša življenje, namesto, da življenje spolzi mimo tebe. <b>Prvi med predavatelji je s svojo karizmo očaral Justin Featherstone.</b> Njegova zgodba je več kot navdihujoča ... <b> <a href="http://www.mediachange.info/">http://www.mediachange.info/</a></b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>The story of a man, who had been serving in the army for 18 years before becoming an expert in leadership, is amazing.</b> His empathy is fascinating. Justin Featherstone knew that he would like to become a solider since he was a little boy. But he never dreamed about becoming a facilitator, communicator or an amazing leader himself. After leaving the job in the army, he stepped into a completely new world. Since then he has still been managing to put his skills, experience and knowledge in balance with intuition, leadership and strong ethics. Experiencing his lecture is like an exploration journey which smoothly brings you into the depth of your true self. MC spoke to Justin Featherstone during his recent visit at FELU’s Centre for Business Excellence in Ljubljana, where he participated as a guest lecturer at a multi-module executive leadership programme.</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">What did little Justin dream about?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">From as early as I can remember I wanted to join the army. That was my dream from the age of seven. My grandfathers were soldiers, my great-grandfathers, my great uncle and uncle was in the Falkland command… - The only person who never served was my father. - That was always what I wanted to do.</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">So you had those kinds of role models for you?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Yes. And they were distant figures because they were all in Africa and I was born in Britain. I've only met my grandfathers a couple of times. I had their photographs in uniforms. Even as a teenager I remember my uncle coming from the Falklands conflict … So, all I ever wanted to do, was to be in the army. <b>As a child I was not interested in “normal” things. I wanted to travel, to have some excitement and soldiering appeared to give me that.</b> My parents have always supported everything I've come up with.</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">Did you believe in fairy tales as a little child? What was your relation to the word fairy tale?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I loved stories, I loved narratives. I still do today. <b>I am passionate about the idea of connecting people with tales, whether abstract or real. </b>But in terms of believing them, that is different. I didn't really believe in fairy tales. I was atheist from as young as I can remember, I probably did not believe in Santa Claus, but I loved the idea of those things and I still do.</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">And Winnie the Pooh, for example, he's your friend. What do you like so much about him?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">There is this one quote from Winnie Pooh, this idea of mindfulness that I talked about at the seminar (at FELU in Ljubljana, a. n.). The technique children's narrators have, Perhaps they are the most accomplished communicators because they get across relatively or sometimes highly complex ideas without a huge lexicon of language that adults insist on using. <b>To an inquiring mind from all the research that breaks beyond the idea of the divergence of thinking, all those points suggest that children have much more divergent thought than the adults. </b>So, for me what children's stories do is to have the ability to connect the very complex ideas and create real challenge, but in a wonderful and sometimes simplistic world. This is so much about creating space for the magic to happen. And perhaps that is also why I love fairy tales. I still read idiomatic folk tales and indigenous tales from around the world for that very same reason.</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">How about values: which are your three or five top values?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">My values most definitely relate to people first, process second. The idea of utmost integrity and moral courage – so, standing up and saying and doing the right thing even if it is disadvantageous to do so. Being moral demands a particular boldness in ethical issues. Also, I believe it is important to physically fight for that. As an ex-soldier I suppose that would make sense. - And challenge. - <b>I would add the idea of passion of people-first, a true commitment, moral courage and welcoming and delivering challenge – that's what will create a community</b>. And a community is to me an essential value.</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">What kind of leaders are needed today to meet these values?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Honest ones! <b>We need people with flexible minds, from very diverse backgrounds willing to challenge in the environment that encourages and welcomes challenge and doesn't punish people for being different or saying different things. We need honesty and we need authenticity.</b> So the diversity and the inclusion must be central to anything that we do and gender equality is a huge issue. For me equality should just be equality – full stop. We shouldn't break that down. Then, on the other hand, we can have diversity of thought, diversity of people in every way and openness to challenge… And we should punish with the full weight of the law those who abuse the trust of the people they are meant to be serving. And I am pretty passionate about that. When you are a public servant I think you are required to uphold standards of behaviour that may be head and shoulders above the normal expectations in the society, because you are representing those people. And there are not many governments who haven't been subject to some kind of exposure over poor behaviours of its democratic representatives.</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">Are you generally optimistic about the future?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I am always optimistic. If you look at human beings in the past, particularly in Europe, this has always been a volatile kind of place. Look at the region we sit in. This area has been a home of civilisation for millennia. We've always done alright. We've seen the rise and fall of the Greek empire, the Roman Empire, the Byzantine Empire, the Austro-Hungarian Empire … You know, all the time, the nations used to fight - until the 1921, and then the Second World War and the regional dissolution in the 90's, but actually time and time again, after the entropy …</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">… a disaster was followed by a recovery?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">My friend who is a psychotherapist talks about human beings as self-righting objects, they just always seem to come back up. So, in terms of our ability to reconcile ourselves, to find character in truth, where it matters, and to do the right thing when things are really bad, I think we actually do have this ability. What we are not very good at is talking about it. I suppose we are just too busy and we need to make that space to have those conversations. They will not happen in the hierarchies, They will happen across the strata of every nation, it has happened outside the academic circles and this dialogue needs to be much broader than that. <b>But in terms of the outcome I am absolutely optimistic. I know it will be fine because it always is.</b></span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">What was the reason you decided to quit the army where you served for 18 years?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Boredom. I was never going to be a general, I wasn't that good. I would probably be a full curnal by the end of my career and I would have had a regiment, but not an operational regiment, I wasn't at top 5%. So there was an element of that. But actually when I left at the end of the year 2007, the finance crisis was beginning to happen, and the market for new-coming enterprises was not great. It was not impossible to make it, but I had to sell my house and I haven't earned any money for two years and I wasn't proud of that. I think you might say I was irresponsible, or, as my friends would say, reckless…</span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">No, I think it is courage that you need …</span></strong></div>
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 14px; font-stretch: normal; line-height: 1.6em; margin-bottom: 21px;">
<span style="font-family: Arial, Helvetica, sans-serif;">No, I don't think I was at that level of cognitive understanding!</span></div>
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 14px; font-stretch: normal; line-height: 1.6em; margin-bottom: 21px;">
<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">So it was rather intuitive …</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Correct, exactly, I didn't challenge it too much, because I think, if I did, it would've been madness. I never refused a meeting when people asked me »Would you do this, would you do that? «, and so I went climbing and tracking …</span></div>
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 14px; font-stretch: normal; line-height: 1.6em; margin-bottom: 21px;">
<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">What have you learned from that period when you were yourself with your knowledge and your experience, starting on your own and, finally, opportunities started coming to you? How would you explain that experience?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">First of all, I had to do what a general once advised me. <b>He said: »Never turn down a cup of coffee, never turn down a lunch. « Doesn't matter if you are sure you are not interested, one has to have the courtesy to go and talk to people, be open-minded and it will work out. </b>And that was the best advice I ever had, so people would say, come talk to me, and even if I knew I didn't want to work with them, I would just chat. And then those network would mean that even if I didn't end up working for them, sometimes it would go: »Oh, would you come and do this, would you come and do that..? « I'd left school at 16 so I was one of a very few officers who didn't have a degree. And I got sort of my higher education in the military. So I went to do the masters as well. That was quite an important thing for me. I did outdoor education, in terms of my climbing and tracking instruction, but also in terms of leadership and fellowship understanding. So, I stretched myself intellectually and practically. And I was still determined to have fun. I had fun for 18 years and I wasn't going to stop.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 14px; font-stretch: normal; line-height: 1.6em; margin-bottom: 21px;">
<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">Let’s move back to leadership. Is this an ability one is born with?</span></strong></div>
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 14px; font-stretch: normal; line-height: 1.6em; margin-bottom: 21px;">
<span style="font-family: Arial, Helvetica, sans-serif;">That's basically what has been argued for a few thousand years, starting from Aristotle. What is charisma, »karismos«? I would argue that you can also have a dark charisma, which is sort of Hitler, Ceausescu, etc. For me, it is more helpful to speak about leadership rather than leaders. The difference is in what is shared, what can be understood, what can be distributed. I think most of the research shows that leadership is not inborn. Natural ratio of communication might be, but that's not leadership. <b>For me, a leader is someone who has a true power and authenticity, aim or core, whatever that might be that they stick to, and is able to build and keep trust. Such people might be very quiet, socially incompetent and poor speakers, but what they are is sustainable leaders and they create leadership in their own way.</b> So I think we often look in the wrong place for leaders. And we promote wrong people as well, because we tend to choose those who are noisy and are in our own image. However, we can definitely develop leaders. And we develop them by developing everybody rather than by trying to pick out our potential, that's my passionate thought. Give everybody the same opportunity and allow people to be creative and to share innovation in their work, and then you will find your leaders - often the people you've ignored. They may not be your top revenue owners, but equally, they won't bring your company down. And we often have missed these people.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 14px; font-stretch: normal; line-height: 1.6em; margin-bottom: 21px;">
<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">How can we recognise people with this leadership potential?</span></strong></div>
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 14px; font-stretch: normal; line-height: 1.6em; margin-bottom: 21px;">
<span style="font-family: Arial, Helvetica, sans-serif;">Drink more tea. <b>You need to have conversations with each and every individual regularly in an informal setting, where you just listen and say nothing. And that’s what we don't do often enough. We know we should do it, it's just in time we think it's not a priority.</b> So we've got to know our people and then we need to know what is important to them, and we need to be present to support them. Coaching culture makes a huge difference. We need to understand that we are not creating leaders in our image, we are creating leaders for the future, and they may look so different to us! And we need people around us to help us see that. So, I think diversity is the key, and drinking loads of tea – or coffee, or water. So look beyond what I think is an outmoded paradigm. </span></div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-85602960920764001932015-02-27T17:59:00.000+01:002015-02-27T18:02:24.492+01:00V ljubljanskem BTC-ju bo zaživel accelerator ABC, v regiji pa startup scena pomladno buhti<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-hXKjJ-pv5GE/VPChJVQq3SI/AAAAAAAACEE/2cOnOwUFhS8/s1600/MM_feb15a.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-hXKjJ-pv5GE/VPChJVQq3SI/AAAAAAAACEE/2cOnOwUFhS8/s1600/MM_feb15a.jpg" height="179" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Februarska kolumna na spletni strani Media Marketinga</span></td></tr>
</tbody></table>
<h3 style="line-height: 150%;">
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<h4>
<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">»In
the mood for startup« - če nisi del startup scene, te (skoraj) ni; <span style="font-weight: normal;">to je naslov kolumne, ki sem jo v pomladnem duhu zapisala za portal Media Marketing. Živahno je to pomlad in vrelišče bo doseženo v majskih dneh. Že čutite? <a href="http://www.media-marketing.com/kolumna/8910-%C2%BBin-the-mood-for-startup%C2%AB-ako-nisi-dio-startup-scene%2C-gotovo-da-i-ne-postoji%C5%A1.html"><span style="font-size: x-small;">http://www.media-marketing.com/kolumna/8910-%C2%BBin-the-mood-for-startup%C2%AB-ako-nisi-dio-startup-scene%2C-gotovo-da-i-ne-postoji%C5%A1.html</span></a></span></span></span><br />
<a name='more'></a><br />
<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal;"><!--more--></span></span></span></h4>
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<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">Pred
nekaj dnevi smo z mlado, zagona, idej, znanj in izkušenj polno ekipo sedeli pri
notarju. Vpisovali smo podjetje, katerega soustanovitelji smo postali, da se
lahko vključimo v projekt novega acceleratorja ABC, ki se rojeva v Ljubljani
pod okriljem BTC in drugih partnerjev. <b><i>»Kaj, ti si letnik 1968?! Pa saj to je
skoraj kot moja mama!!! Jao, kako sem se lahko tako neprimerno obnašal do tebe
… «</i>, se je izvil krik spoznanja pobudniku projekta Dejanu, ko je podpisoval
dokument, kjer so zapisane naši datumi rojstva.</b> Sledil je spogledovanje
ostalih in zdelo se mi je, kot bi me v trenutku »razkrinkali«. Poznamo se
kratek čas, ujeli smo se kot ekipa, razdelili smo si naloge in akcija je
stekla. Nihče se ni kaj dosti ukvarjal s tem, kakšna je naša zgodovina. Imamo
skupni cilj, zavezo, da ga uresničimo in dnevno šibamo temu naproti. Kot se za
startup ekipo spodobi.<o:p></o:p></span></span><br />
<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">Zame,
»iz šezdeset i neke«, je življenje že ves čas nekaj tako dinamičnega in
polnega, da niti ne uspem opaziti, da moj vedenjski vzorec po stereotipni
klasifikaciji ne sovpada ravno z mojo letnico rojstva. Dokler je ne izrečem in
ne dodam še tega, da ima moja najstarejša hči že 20 let, se nihče ne vznemirja.
Očitno energija v kombinaciji z genetiko dela meni v prid. <b>Mladost in norost sta mi v krvi. Podjetniški duh mi tudi ni tuj. Včasih
smo govorili o »podjetniških idejah«, »mladih podjetjih«, zdaj se temu pač reče
»startup«. Isto sr_ _ _ _, samo drugo pakovanje.</b> Evo, priznam, takšen
pogled pa je plod dolgoletnih izkušenj. <o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span lang="SL" style="line-height: 150%;">Zdi se, da je to pomlad v regiji
»tempirana bomba« energije, povezane s startup iniciativami.</span></b><span lang="SL" style="line-height: 150%;"> Robert Čoban in Zoran Torbica z ekipo vabita na
konferenco z naslovom <b>»Nova energija«</b>.
Na Kopaoniku obljubljajo »Najbolji Prvi maj ikada!«. Sploh ne dvomim, da bo to
shod ne le odbitih, ampak tudi prodornih in tržno uspešnih zgodb. Vredno bo
biti del te druščine. Ivo Spigel, podjetnik, pisec in soustanovitelj startup
programa ZIP iz Zagreba, pripravlja knjigo z naslovom <b>»The European Startup Revolution«</b>. Izšla naj bi to pomlad, vsebuje
intervjuje s tistimi, ki so po avtorjevem izboru najbolj zaznamovali startup
sceno v Evropi. <b>ABC -</b> <b>Acceleration Business City</b>, ki ga
omenjam v uvodu, bo v Ljubljanskem BTC-ju aprila štartal s prvim trimesečnim
programom na temo Smart Cities. Vsi zainteresirani startupi že zdaj vabljeni,
da se prijavite!<o:p></o:p></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="SL" style="line-height: 150%;"><br /></span></span></div>
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<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">Mogoče
gre za soroden sindrom, ki ga človek doživi, ko si na primer zlomi roko. Takrat
se zazdi, da imajo vsi okoli tebe mavec na roki. Ali pa ko se ločuješ in
ugotavljaš, da se ločitve prav v tem istem letu dogajajo vsem. <b>Kakorkoli, okoli mene je čutiti silen
»startup mood«.</b> Kolega z Dunaja (ugledni gospod profesor, še dve leti
starejši od mene), mi je poslal vabilo k povezovanju z iniciativo <b>»Hardware Tribe«,</b> ki k sodelovanju vabi
startupe, ki iščejo priložnosti na področju razvoja hardware produktov in
povezovanju s tehnološkimi velikani. Prijatelj iz Milana (strokovnjak za
branding pri petedesetih) mi pošilja program <b>Innovarea,</b> ki ga razvija za spodbujanje inovativnosti s poudarkom
na severni Italiji (Veneto). Preobražanje obstoječih malih in družinskih
podjetij je v fokusu, prav tako startupi. Ljuba prijateljica (resda dve leti
mlajša od mene), ki se je že pred leti preselila v Silicon Valey mi po skypu
razlaga, da zapušča enega največjih acceleratorjev <b>Plag and Play</b>, kjer je skrbela za PR in se pridružuje manjšemu
startupu iz Nizozemske, ki začenja svoj udarni globalni pohod. Nekdanja
sodelavka in partnerka v našem podjetju (no, ona pa je skoraj dve desetletji
mlajša), ki zdaj tudi živi v San Franciscu, pa se mi javlja iz Malezije, kjer
za startup <b>Path</b>, v katerem je
zaposlena, vzpostavlja podružnico.<o:p></o:p></span></span><br />
<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="SL" style="line-height: 150%;">Kako
se vam zarisuje pomlad? <b>Če vas startup
virus ni vsaj malce oplazil, priporočam, da se mu prostovoljno izpostavite.</b>
Prija kot svež veter, razkuštra misli in pospeši utrip. Lahko ga razumete kot
modno muho, kot ognjemet, ki se bohoti na nebu, lahko pa verjamete, da gre za
gibanje, ki v sebi nosi zdravo seme preporoda tudi za naš prostor. Za krepitev
podjetniške kulture, začinjene s povezovalnim duhom, kreativnostjo in
iznajdljivostjo, ki sta nam na tem koncu sveta dokazano vrojeni. <b>Zgovoren je podatek, da so v letu 2014
startupi slovenskih ustanoviteljev zbrali za 60 milijonov dolarjev investicij,
kar je več kot v vseh preteklih letih skupaj.</b> Njihova podjetja so vredna
več kot 600 milijonov dolarjev, prisotna pa so v vseh svetovnih centrih moči,
od Silicijeve doline do Startup Nationa (povzeto po </span><a href="http://www.netokracija.si/"><span lang="SL" style="line-height: 150%;">www.netokracija.si</span></a><span lang="SL" style="line-height: 150%;">). <o:p></o:p></span></span></div>
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<span lang="SL" style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">Ni
treba, da vse, kar imamo izjemnega, izvozimo v Silicijevo dolino ali Shanghai. <b>Super je, da smo globalno povezani, še bolj
super pa bo, ko bomo mladim lahko omogočili, da globalni uspeh zaživijo na
domačih tleh.</b> Letošnjo pomlad naj nam bo dovoljeno sanjati o tem. </span><span style="font-family: Arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-62587924169788665952015-01-18T22:14:00.003+01:002015-01-18T22:34:34.728+01:00Zakaj Slovenija ni Švica - predstavitev knjige Bojana Grobovška članom Italijansko-slovenskega Foruma<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-ECCjr2BFX-U/VLwdHeXS9oI/AAAAAAAACC8/KuXKqCx_H6s/s1600/forum15.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-ECCjr2BFX-U/VLwdHeXS9oI/AAAAAAAACC8/KuXKqCx_H6s/s1600/forum15.jpg" height="177" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Klub Maxi: Dva Bojana o razlikah med Slovenijo in Švico</span></td></tr>
</tbody></table>
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Ko se sprašujemo, kaj se je botrovalo temu, da so se naše sanje o tem, da smo Švica, razblinile, pomaga vpogled, ki ga v svoji knjigi z naslovom "Zakaj Slovenija ni Švica", podaja Bojan Grobovšek. Diplomat, ki je kariero<a name='more'></a><span style="font-weight: normal;"> gradil v različnih državah, med drugim tudi v Švici. Kritičen, vendar vključujoč in ne žaljiv, </span></span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">skozi prizmo zgodovine in umeščanja Slovenije po osamosvojitvi odlično osvetli točke, zaradi katerih je naš razvoj zaostal za našimi sanjami. </span></h4>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;"><br /></span></div>
<h4>
<span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">V pogovoru, ki ga je v okviru srečanja Italijansko-slovenskega foruma 14. januarja v Ljubljani vodil Bojan Brezigar, odgovorni urednik Primorskega dnevnika, ni manjkalo jasnih, na trenutke tudi provokativnih misli. Na primer - v socializmu opevan "kult prostega časa", ki je vključeval lastno počitniško hišico na morju ali v hribih, pa poletna in zimska počitnikovanja za vso družino v tujini, skratka, obilico časa za sprostitev in rekreacijo, se po mnenju Grobovška nikakor ni skladal z učinkovitostjo in konkurenčnostjo, ki jo je naše gospodarstvo dosegalo. Zagovarjanje pravic, mnogo manj pa sprejemanje odgovornosti in stremenje k enakosti, ne pa k izstopajoči odličnosti, sta prav tako dve od karakteristik, ki ju lahko najdemo med Slovenci. </span></h4>
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<span style="font-family: Arial, Helvetica, sans-serif;">Grobovšek je kritičen tudi do predsedovanja Slovenije EU v času, ko se je začela gospodarska kriza, mi pa smo se ukvarjali sami s seboj, namesto z vodenjem države in oblikovanjem strategije za krizne razmere. O</span><span style="font-family: Arial, Helvetica, sans-serif;">pozarja tudi na problem izseljevanja tistih mladih, ki so izobraženi in ambiciozni. Ti iščejo okolja, kjer lahko svoje cilje udejanjijo in se samouresničijo. Nič ni narobe s pretočnostjo znanja, kapitala, ljudi, če seveda ta poteka v dve smeri - iz Slovenije in v Slovenijo. Zaprtost vase, nejasna vizija in odklonilnost do sprememb, pa pomenijo šibitev tako gospodarske kot intelektualne moči. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Knjiga nastavi ogledalo, pojasnjuje in orisuje, pomaga razumeti. Dragocena sopotnica, ki kliče po dialogu in pušča nekaj prostora tudi optimizmu. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-19427646808256442302015-01-08T21:38:00.002+01:002015-01-08T22:02:10.429+01:00S štiriperesno deteljico v žepu<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-OSl3CQrgCWw/VK7oZBQg2zI/AAAAAAAACCg/2--pPO4teGk/s1600/deteljica_slo.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-OSl3CQrgCWw/VK7oZBQg2zI/AAAAAAAACCg/2--pPO4teGk/s1600/deteljica_slo.jpg" height="224" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Deteljica ključnih vrednot</span></td></tr>
</tbody></table>
<h3>
</h3>
<h4>
</h4>
<h4>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="line-height: 150%;">Ob izidu knjige kolumen <i>I ja sam bio</i>, ki jo je založil Ekrem Dupanović, urednik medijskega portala Media Marketing (<a href="http://www.media-marketing.com/">http://www.media-marketing.com/</a>), se nas je pod taktirko urednika deset piscev iz Slovenije zbralo na kosilu, po katerem se je zapisala pričujoča kolumna. Skladna <a name='more'></a></span></span><div class="MsoNormal">
<span style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;">z
razmisleki, ki nas ponavadi spreletavajo ob prehodu iz starega v novo, ki
pritičejo decembru ...Takole gre: Kaj moraš narediti, da ti v prvem
poskusu uspe za mizo posaditi deset permanentno zasedenih ustvarjalnih duš? In
to tik pred božičem! Mogoče velja “važno je imenovati se Ekrem” (prosto po
Oscarju Wildu). Ekremu je v Ljubljani to odlično uspelo in mejilo je že na
pravi mali čudež. Tisti, ki smo prišli, se poznamo – nekateri že desetletje ali
celo dve – živimo v istem mestu, počnemo sorodne reči in smo presrečni, če se
ujamemo v dvoje, troje. Na kaj več si ne upamo računati. Ob izidu knjige <i>I
ja sam bio</i> pa ni manjkal nihče.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;"><br /></span></div>
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<span lang="SL" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 107%;"><span style="font-weight: normal;">Super smo se imeli.
Po svoje smo se kar malo »na novo« spoznali. </span>Na poteh, ki jih ubiramo, se
je vsak od nas česa naučil, kaj opustil, se zagledal v kaj novega, poglobil v
nekaj že znanega, povezal izkušnje z aspiracijami, a ostal v zagonu in sredi
ognjemeta idej.<span style="font-weight: normal;"> </span></span><span style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;">Izkaže se, da kakor koli obračamo, pridemo do resnice, da smo ljudje
socialna bitja, ki se rada družimo. Ob vseh družbenih omrežjih in
digitalizaciji, smo lačni človeške bližine. Zato smo prišli. Ker smo se
veselili drug drugega. V živo. Ne v virtualnih oblikah, ki prevevajo naš
vsakdan in postajajo ključni komunikacijski kanal.<o:p></o:p></span></div>
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<span lang="SL" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 107%;"><span style="font-weight: normal;">Kaj vam je ljubše –
svoboda, disciplina, ustvarjalnost ali odgovornost? Upam si trditi, da
ekipa kolumnistov, ki je sedela za mizo, bolj ali manj uravnoteženo živi vse
štiri. Zato smo, kjer smo in zato nas ni strah, da jutri ne bo prostora za nas. </span>Kaj
smo naredili iz besede »vrednote« v marketinški stroki je svoja zgodba.<span style="font-weight: normal;"> Mačehovsko
in dostikrat prepotentno smo jih skupaj z vodstvenimi ekipami podjetji ali
upravljavci blagovnih znamk gnetli in polirali, da bi bile čim bolj sijoče,
trendovske in zveličavne. Namesto, da bi se najprej spoštljivo in potrpežljivo
potopili v DNK tistega, za kogar smo jih snovali. </span>Tam v središču vrednote vedno
že so. Ni si jih treba izmišljati. Treba jih je znati občutiti in sprejeti, da
so, kakršne so in jih jasno poimenovati. <span style="font-weight: normal;">Tri, največ pet. Potem pa od tam
graditi naprej.</span></span><span style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-weight: normal;"><span lang="SL" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-GB;">Nazaj k štirim, ki
sem jih zapisala. Te so moje najljubše in z leti so postale nekakšen didaktičen
pripomoček. Tako za lastne otroke (ki lahko vsak dan kritično presojajo, v
kolikšni meri jih dejansko zmorem živeti) kot za študente, ki jim predavam, za
mentorirance, ki jih usmerjam ali pa za poslovne partnerje, s katerimi
sodelujem. Vedno iste, posajene v mojo štiri peresno deteljico. Ko vstopam v
nova sodelovanja, jih predstavim kot del svoje prtljage. Kot kompas, s pomočjo
katerega nam bo vsem skupaj lažje potovati novim zgodbam naproti.</span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB;"><o:p></o:p></span></span></div>
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<span style="font-weight: normal;"><span lang="SL" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-language: EN-GB;">Zakaj? Ker smo, kot
zapisano, na kosilo prišli vsi. Vseh deset povabljenih. Kaj ima to opraviti s
»štiri peresno deteljico«? Veliko. Pripeljala nas je svobodna volja. V
paru z odgovornostjo do gostitelja Ekrema in naših kolegov. Gnala nas je ustvarjalna
energija, vedoč, da si imamo veliko povedati in še več novega skupaj
zamišljati. Privedla nas je disciplina, s katero smo si organizirali koledar in
se držali dogovorjenega roka. Tako za kosilo, tako včeraj, danes, jutri in
vekomaj.</span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB;"><o:p></o:p></span></span></div>
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<span lang="SL" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 107%;"><span style="font-weight: normal;">Moji otroci najraje
navijajo za svobodo in okuženi kot so, zraven še za ustvarjalnost. Disciplino
in odgovornost jim težje naslikam kot prijetni sostanovalki. Dokler ne izkusijo
njunih sadov, jima ne zaupajo. Potem pa začnejo plesati ta neskončen ples med
vsemi štirimi in se radostiti, ko jim življenje darežljivo vrača. S študenti je
podobno. Navdušijo se nad tem, da jim pri predmetu pustim okna izražanja na
široko odprta in jih ne zamorim s formalnostmi. Naivno zagrizejo v ponujeno
priložnost in kmalu sami pridejo do zaključka, da bodo za druga dva lističa
deteljice morali poskrbeti, sicer ne bo rezultata. Enako v poslu. </span>Bolj ko
si skupaj dovolimo raziskovati meje možnega, bolj moramo graditi na osebni
odgovornosti. In dlje kot nas nosi ustvarjalna sla, bolj disciplinirano se
moramo vračati v izhodišče.</span><span style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 107%;">Kdor bo
listal ali bral knjigo <i>I ja sam bio</i>, bo razbral, da je v vsakem od
avtorjev (ne samo nas desetih, ki smo se zbrali v Ljubljani) delček
nekonvencionalnosti.</span><span style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;"> Pavšalno bi temu pritaknili še ustvarjalnost in
svobodo. Pa je v resnici v žepu vsakogar cela štiriperesna deteljica.
Življenjepisi na koncu knjige so živ dokaz, da je temu tako. Najbolj
oprijemljivo dejstvo pa kar knjiga sama – brez discipline in odgovornosti bi
ostali brez nje. Dobro pretresite strani. Mogoče pa je kje skrita kakšna
herbarijsko arhivirana deteljica …<o:p></o:p></span></div>
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<span lang="SL" style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;"><br /></span></div>
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<span lang="SL" style="font-family: Arial, sans-serif; font-size: 12pt; font-weight: normal; line-height: 107%;">Kolumna je
objavljena na: <a href="http://www.media-marketing.com/kolumna/8607-s-djetelinom-sa-cetiri-lista-u-dzepu.html"><span style="color: blue;">http://www.media-marketing.com/kolumna/8607-s-djetelinom-sa-cetiri-lista-u-dzepu.html</span></a></span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB;"><o:p></o:p></span></div>
</h4>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-65654148568609734462014-11-11T16:45:00.003+01:002014-11-11T16:55:25.057+01:00Kaj pa, če Božiček čisto zares obstaja?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-eoyD1Gq1EOs/VGItmhdkLgI/AAAAAAAAB-s/e_X0K3qxfQk/s1600/MM_nov14.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="176" src="https://1.bp.blogspot.com/-eoyD1Gq1EOs/VGItmhdkLgI/AAAAAAAAB-s/e_X0K3qxfQk/s320/MM_nov14.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Kolumna objavljena na portalu Media Marketing, 11. 11. 2014</span></td></tr>
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<h3 style="line-height: 150%;">
</h3>
<h4>
</h4>
<h3>
<div style="text-align: left;">
<span style="font-size: small;"><span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">V čem je čarobnost Božiča? V pričakovanju, v vznemirjenju, v kolektivnem prazničnem doživljanju, v
darilu kot takem, v zaupanju? Otroci se ne sprašujejo, ampak verjamejo. Za
odrasle se to ne spodobi. </span><span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Boris Becker je na
letošnjem </span></span><br />
<a name='more'></a><br />
<span style="font-size: small;"><span lang="SL" style="font-family: "Arial",sans-serif; font-weight: normal; line-height: 150%;">Simobilovem dogodku Business Talk v Ljubljani poudaril, </span></span><span style="font-family: Arial, sans-serif; font-size: small; font-weight: normal; line-height: 150%;">da je postal
vrhunski igralec zato, ker ga je gnala sla po zmagi. Ni bil številka ena zato,
ker je bil nadpovprečno talentiran, niti ne zato, ker bi imel izpopolnjeno tehniko.
Čarobnost občutenja zmage je bila opojna. Vsak začetek igre je pomenil 50:50
verjetnost za zmago ali poraz. Tako tudi danes v poslu izbira tvegane
investicije, tiste, za katere je verjetnost, da bodo uspele, primerljiva s
tisto, da bodo propadle. Želi tvegati, želi zmagati, želi se igrati. Zna pa
tudi izgubljati in kot pravi, se iz tega največ nauči.</span></div>
</h3>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><b>Iza Login</b>, po lestvici
revije Manager s soprogom Samom letos kot solastnica podjetja <b>Outfit7
</b>najbogatejša Slovenka, poudarja, da je zanjo delo igra, užitek. Mobilna
aplikacija Talking Tom je dosegla že dve milijardi uporabnikov, kar je uspeh
tudi v globalnem merilu. Zakaj je prav <b>Talking Tom </b>tako priljubljen, če pa se
vsak dan rojeva na tisoče aplikacij? »Zato, ker ima dušo, ker ima v sebi tisto
nekaj, česar se ne da izmeriti in česar se ne da kupiti. Nastal je iz ljubezni,
užitka, veselja do dela in to se čuti.</span><span lang="SL"> </span><span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Če
te posel zabava in če v njem uživaš, pride tudi uspeh«, je strastno pojasnila
Iza Login kot gostja IBM dogodka Ključ do rešitev konec oktobra v Portorožu.
Izpostavila je še pomen čustvovanja, odzivanja na dogodke, ki se nam pripetijo.
Verjame, da imamo izbiro, ali se bomo odločili za negativna ali za pozitivna
čustva. Ne moremo spreminjati dejstev, lahko pa izberemo svoj odziv nanje.<o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><br /></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Na istem dogodku smo
lahko slišali tudi <b>Aleksandro Mojsilović</b>, rojeno v Beogradu, danes pa eno
najuglednejših strokovnjakinj s področja IKT na svetu, IBM Fellow, ki vodi
raziskovalno skupino v <b>Watson Research Center v New Yorku</b>. Podatki so jo od
nekdaj zabavali. Kot deklica si je zamišljala, kako bi se dalo narediti modele,
ki bi pojasnjevali izbrana dogajanja, pa se je to takrat zdelo precej
futuristično. Danes je modeliranje podatkov njen poklic. Neizmerno uživa v tem,
da lahko živi v svetu svojih otroških sanj. Ob tem se sprašuje, kaj je tisto,
kar bi rada dala kot popotnico svoji hčerki. V šoli je poudarek na spodbujanju
uspeha. Njej pa se zdi pomembneje ohraniti sposobnost, da znaš biti srečen.
Slednje je po njeno namreč predpogoj za uspeh. <o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><br /></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Kaj imajo tri
predstavljene življenjske zgodbe skupnega z Božičkom? Vse. V njih živi Božiček
kot simbol čarobnosti. Z dokazom, ki se ne zgodi le enkrat na leto, ampak kar
vsak dan. Strast in igrivost se prelevita v darilo in v uspeh. Dan za dnem.
Pravljično.<o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><br /></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Uveljavljeni pisec<b> Seth
Godin </b>svojo zadnjo knjigo <b>»The Icarus Deception«</b> nadnaslovi z vprašanjem »How
high can you fly?«. Ker želi spodbuditi bralca, da naj si upa poleteti in
živeti umetnika, ki je v vsakem od nas. Umetniki smo vsi. Če si upamo živeti.
Če damo priložnost svoji edinstvenosti in ustvarimo čarobnost tam, kjer je prej
ni bilo. <o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><br /></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Do čarobnosti vodi pot,
na katero je seveda treba pogumno stopiti. V neznano, v še neodkrito. Iz cone
udobja in ustaljenih praks, ki nam dajejo navidezen občutek varnosti. Apple na
primer izziva tradicionalni svet prestižnih švicarskih ur, ko s svojo <b>»Apple's
smartwatch« </b>vstopa na trg. Mnenja o tem, kako se bo razvijala zgodba, so zelo
polarna. Kot so bila tudi takrat, ko je Apple uvajal iPhone in touchscreen pa
se je npr. Kanadski gigant Black Barry samozadostno muzal, da to ne bo ogrozilo
njihove pozicije na trgu. Danes je izgubil 90% tržnega deleža. Apple ima v
svoji posadki <b>Angelo Ahrendt,</b> nekdajo CEO znamke Burberry. Ne po naključju.
Njeno razumevanje modnega sveta in prestižnih znamk bo nedvomno v oporo pri
krmarjenju po za Apple novih vodah.<o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><br /></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Tudi <b>Google </b>ne sedi
križem rok. Investicije v biotehnologijo in razvoj avtomobilov, ki bodo vozili
brez voznika (driveless cars) so v fokusu za naslednje obdobje.
Nepredstavljivo, do kakšnih razsežnosti se lahko povzpne vrednost in vpliv te
korporacije v naslednjih letih. <o:p></o:p></span></div>
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><br /></span></div>
<span style="font-family: Arial, sans-serif; line-height: 150%;">Lahko se odločimo, da
Božička ni. Lahko se požvižgamo na kičaste zgodbe o uspehu in rečemo, da so
poceni trik. Lahko pa si dovolimo vstopiti na igrišče življenja in zapustiti
svojo »ptičjo kletko«. Lahko smo veliki otroci in se čudimo svetu, v katerem je
vse, kar potrebujemo. Lahko se spet spomnimo, kaj pomeni pisati Božičku in
znati jasno izraziti svojo željo. Ko nas vodi zaupanje namesto strahu, se
čudeži začnejo dogajati. Večkrat smo izpolnjeni kot prazni. Večkrat veseli kot
žalostni. Ko pademo, se znamo pobrati. Radi imamo sebe in tiste okoli nas. Delo
je igra in igra je delo. Priložnosti se vrstijo in uspehi se zgodijo. Pa še
Božiček zagotovo pride.</span><br />
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<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="SL" style="font-family: "Arial",sans-serif; line-height: 150%;">Objavljeno na: <a href="http://www.media-marketing.com/kolumna/8270-sta-ako-djed-bozicnjak-zaista-postoji.html">http://www.media-marketing.com/kolumna/8270-sta-ako-djed-bozicnjak-zaista-postoji.html</a></span></div>
Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-51148316153007001352014-11-10T13:25:00.003+01:002014-11-10T13:30:33.151+01:00Občudoval jo je Andy Warhol, Marcel Duchamp je organiziral njeno retrospektivo - Florine Stettheimer<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://madamepickwickartblog.com/wp-content/uploads/2009/05/florine-1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://madamepickwickartblog.com/wp-content/uploads/2009/05/florine-1.jpg" height="200" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; line-height: 14px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Florine Stettheimer, 1921. </span></span></td></tr>
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Kdaj naletimo na kaj, kar nas nagovori, kot bi nam bilo že od nekdaj domače, čeprav vemo, da temu ni tako. Vsaj na racionalni ravni ne. Prijateljica me je med obiskom Münchna med "krompirjevimi" počitnicami povabila na ogled razstave v Städtische Galerie im Lenbachaus in očarana sem obstala pred platni slikarke, za katero nikdar nisem slišala in tudi njenih slik nisem zasledila, kaj šele poezije, ki jo je prav tako pisala. Žive barve, igrivost in hudomušnost, upodabljanje popularne kulture. Elementi, ki so zaznamovali Pop Art in prinesli slavo številnim umetnikom. Ne preseneča, <a name='more'></a></span></h4>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://venetianred.files.wordpress.com/2009/06/fsphoto1.jpg?w=450&h=576" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://venetianred.files.wordpress.com/2009/06/fsphoto1.jpg?w=450&h=576" height="200" width="155" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: x-small; line-height: 19.2000007629395px;">Florine Stettheimer, c 1917-20</span></td></tr>
</tbody></table>
<span style="font-family: Arial, Helvetica, sans-serif;">da jo je Andy Warhol </span><span style="font-family: Arial, Helvetica, sans-serif;">oboževal in tudi to, da je njen prijatelj, slikar Marcel Duchamp organiziral retrospektivo njenih del v Museum of Modern Art po </span><span style="font-family: Arial, Helvetica, sans-serif;">tem, ko smo nekaj časa v prostoru z njenimi umetninami, zlahka razumemo. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Prevzame njena ženska izraznost, to, da si je na tako sproščen in avtentičen način lotevala upodabljanja situacij iz takratnega družabnega življenja. Radodarno in brez sprenevedanja zaseje svetlobo v podobe. Tudi njena poezija je pripovedna, opisuje njeno življenje, občutenja. Enostavno, čisto, jasno. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Resda je bilo življenje Florine (1871 - 1944) "udobno" in je lahko ustvarjala brez finančnih pritiskov, kar pa ne zmanjšuje vrednosti njenega dela. Kot ena od petih otrok premožne nemško-židovske družine je bila rojena v New Yorku, kasneje živela v Evropi ter študirala umetnost v Parizu in Münchnu. Zaradi 1. svetovne vojne se je vrnila v New York, kjer je živela z mamo in dvema sestrama ter se šele po smrti matere leta 1935 pri svojih 64 letih prvič preselila na svoje - v svoj umetniški studio. Slikala je do poslednjega diha in njeno zadnje, nedokončano delo nosi naslov Cathedrals of Art (1943/44). "Pogovor" z njo ob druženju z njenimi besedami in podobami je še danes živ ...</span></div>
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.comtag:blogger.com,1999:blog-9211737508027835250.post-12818767512602015182014-10-23T23:45:00.006+02:002014-10-23T23:53:17.912+02:00IBM s programom dogodka prepričal več kot 1000 ljudi<div style="text-align: left;">
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Saška Mojsilović,<br />IBM Felow</span></td></tr>
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<span style="font-size: small;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Več kot 1000 ljudi je zaupalo, da se velja udeležiti dogodka Ključ do rešitev, ki poteka v Portorožu 23. in 24. oktobra. Tisti, ki smo bili zbrani prvi dan in imeli priložnost slišati Aleksandro Mojsilović, Namika Hrle in Izo Login (pred nastopom Bibian Mentel sem žal morala na pot proti Ljubljani), smo lahko občutili in doživeli, kaj velike osebnosti dela velike. To, da je njihov ego majhen. Da so hvaležni življenju, da živijo svoje sanje, da delajo predano, zagnano, s strastjo, da ne vidijo ločnice med poklicem in poklicanostjo, da so celoviti, iskreni, pristni. Julij Božič, izvršni direktor IBM Slovenije, je dogodek otvoril sproščeno in samozavestno. S citatiom Theodorja Roosvelta, ki je postal že Julijev zaščitni znak: </span><span lang="SL" style="font-family: Arial, sans-serif;">»Stori, kar zmoreš, s
tistim, kar imaš, tam, kjer si." </span></b></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Pristen in iskren "trialog"</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">Še več močnih in navdihujočih mislih se je zvrstilo. Verjetno je vsak od nas slišal tisto, za katero je v danem trenutku odprt, tisto, ki ga nagovori zaradi tega, kar on ali ona v danem trenutku je in kar zmore.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="SL"><b>Tanja Subotič Levanič,</b> direktorica marketinga in korporativnega komuniciranja IBM, je ob vodenju pogovora z Mojsilovićevo in Hrlejem pričarala sredi korporativnega dogodka ene največjih multinacionalk takšno zlitje profesionalnosti in srčnosti, da je bilo kar težko verjeti, da smo pisana množica v veliki dvorani Bernardina in ne zaključena, intimna družba ob kavi v kateri od ex-Yu kavarn. </span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="SL">Kaj je bilo tisto, kar se me je dotaknilo? Saškino priznanje, da je njen uspeh posledica vztrajnosti in garanja, da talent še zdaleč ni vse in da velja slediti klicu po ustvarjanju in ne pehanju za titulami. Da se ob vsem, kar je dosegla, sprašuje, kaj naj prenese svoji hčeri in drugim otrokom - <b>podporo na poti do uspeha ali podporo na poti do sreče</b>? Kako razumeti eno in drugo? Kako si ustvariti lastna merila uspeha in kako prepoznati občutke sreče?</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="SL"><b>Iza Login,</b> direktorica in soustanoviteljica podjetja Outfit7 Limited (Talking Friends) je prav tako poudarila pomen tega, da te tisto, kar počneš, veseli. Veselje in zabava prineseta uspeh. Izpostavila je, <b>kako pomembno je znati prepoznati pri vsakem posamezniku, kaj je tisto, kar ga osmišlja in mu v delovnem okolju omogočiti, da se samouresničuje. </b>Sicer pa prisega na to, da si to, kako se v danem trenutku počutimo, kreiramo in izbiramo sami. Vedno se lahko odločimo, ali se bomo predali negativnim ali pozitivnim čustvom. </span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="SL">Tudi <b>Namik Hrle</b>, IBM Felow, rojen v Bosni, danes pa ena najvišjih IBM avtoritet, poudarja pomen avtentičnosti, razumevanja in izražanja tistega, kar je v nas izjemnega, dobrega. Izjemen razvojnik, promotor novih tehnologij, izumitelj ter lastnik številnih patentov in tehnoloških rešitev, <b>se čuti najbolj izpolnjenega, kadar lahko pomaga drugim</b>. </span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="SL">Res je Ključ do rešitev dogodek, primarno posvečen poslovni učinkovitosti. Letos s poudarkom na tehnologijah prihodnosti, obvladovanju podatkov, modeliranju ... Ob tem pa je uspel na zelo človeški način povezati umetno inteligenco s tistimi inteligencami, ki človeka delajo Človeka in humanosti razpirajo nove razsežnosti.</span></span><span lang="SL" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span lang="SL" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span lang="SL" style="font-family: Arial, sans-serif;"><br /></span><br />
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Ladejahttp://www.blogger.com/profile/05662392761400136521noreply@blogger.com