Ladeja: Občudoval jo je Andy Warhol, Marcel Duchamp je organiziral njeno retrospektivo

ponedeljek, 10. november 2014

Občudoval jo je Andy Warhol, Marcel Duchamp je organiziral njeno retrospektivo - Florine Stettheimer

Florine Stettheimer, 1921.

Kdaj naletimo na kaj, kar nas nagovori, kot bi nam bilo že od nekdaj domače, čeprav vemo, da temu ni tako. Vsaj na racionalni ravni ne. Prijateljica me je med obiskom Münchna med "krompirjevimi" počitnicami povabila na ogled razstave v Städtische Galerie im Lenbachaus in očarana sem obstala pred platni slikarke, za katero nikdar nisem slišala in tudi njenih slik nisem zasledila, kaj šele poezije, ki jo je prav tako pisala. Žive barve, igrivost in hudomušnost, upodabljanje popularne kulture. Elementi, ki so zaznamovali Pop Art in prinesli slavo številnim umetnikom. Ne preseneča,

Florine Stettheimer, c 1917-20

da jo je Andy Warhol oboževal in tudi to, da je njen prijatelj, slikar Marcel Duchamp organiziral retrospektivo njenih del v Museum of Modern Art po tem, ko smo nekaj časa v prostoru z njenimi umetninami, zlahka razumemo.

Prevzame njena ženska izraznost, to, da si je na tako sproščen in avtentičen način lotevala upodabljanja situacij iz takratnega družabnega življenja. Radodarno in brez sprenevedanja zaseje svetlobo v podobe. Tudi njena poezija je pripovedna, opisuje njeno življenje, občutenja. Enostavno, čisto, jasno.

Resda je bilo življenje Florine (1871 - 1944) "udobno" in je lahko ustvarjala brez finančnih pritiskov, kar pa ne zmanjšuje vrednosti njenega dela. Kot ena od petih otrok premožne nemško-židovske družine je bila rojena v New Yorku, kasneje živela v Evropi ter študirala umetnost v Parizu in Münchnu. Zaradi 1. svetovne vojne se je vrnila v New York, kjer je živela z mamo in dvema sestrama ter se šele po smrti matere leta 1935 pri svojih 64 letih prvič preselila na svoje - v svoj umetniški studio. Slikala je do poslednjega diha in njeno zadnje, nedokončano delo nosi naslov Cathedrals of Art (1943/44). "Pogovor" z njo ob druženju z njenimi besedami in podobami je še danes živ ...

Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.