Ladeja: oktober 2014

četrtek, 23. oktober 2014

IBM s programom dogodka prepričal več kot 1000 ljudi

Saška Mojsilović,
IBM Felow

Več kot 1000 ljudi je zaupalo, da se velja udeležiti dogodka Ključ do rešitev, ki poteka v Portorožu 23. in 24. oktobra. Tisti, ki smo bili zbrani prvi dan in imeli priložnost slišati Aleksandro Mojsilović, Namika Hrle in Izo Login (pred nastopom Bibian Mentel sem žal morala na pot proti Ljubljani), smo lahko občutili in doživeli, kaj velike osebnosti dela velike. To, da je njihov ego majhen. Da so hvaležni življenju, da živijo svoje sanje, da delajo predano, zagnano, s strastjo, da ne vidijo ločnice med poklicem in poklicanostjo, da so celoviti, iskreni, pristni. Julij Božič, izvršni direktor IBM Slovenije, je dogodek otvoril sproščeno in samozavestno. S citatiom Theodorja Roosvelta, ki je postal že Julijev zaščitni znak: »Stori, kar zmoreš, s tistim, kar imaš, tam, kjer si."

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ponedeljek, 20. oktober 2014

Goriška Brda živijo v harmoniji med edinstveno zemljo in srečnimi ljudmi

Marko Skočaj, strastni vinar

Obisk Goriških Brd je vsakokrat drugačna izkušnja, četudi obiščeš iste kraje in se družiš z istimi ljudmi. Zakaj temu koščku Slovenije uspeva krepiti identiteto, privabljati obiskovalce - raziskovalce (ki niso "avtobusarski turisti") in živeti avtonomno, ne anonimno ter razvijati zgodbe, v katere se je prijetno potapljati? Pomirjujoče je obiskati vinarje, ki so "gospodarji na svoji zemlji" in ki to vlogo znajo v polnini živeti. Marko Skočaj

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Ladeja:)

Rada se zbudim v vsak nov dan. Srečujem zanimive ljudi, prepoznavam priložnosti. Predstavljam tiste, ki me navdihujejo. Povežite se, sodelujte, soustvarjajte. Prepletajmo male zgodbe. Iz njih laho stkemo velike spremembe.

MSc Ladeja Godina Košir promotes new understanding, developing and managing of change in the field of Innovation, Communication and Branding. Focused on economical and social transformation of society she is co-working and co-creating with different stakeholders (entrepreneurs, NGO's, universities, multinational companies, government …) with ambition to empower new narrative that will support the social shift toward balanced society based on the principles of the circular economy. She challenges old business models, patterns and paradigms and acts as a mediator and integrator.

Ladeja has a bachelor's degree in economics and a master's in sociology. She is founder of Circular Change platform and co-founder of Giacomelli Media, Ltd. She is marketing expert with board knowledge and almost 20 years experience in strategic development of brands, translating business strategies into communication strategies and creating new business models. Strategic thinking, creative approach, storytelling knowledge and unique leadership are here strongest attributes.

She enjoys sharing her knowledge - she lectures at a number of universities' masters, leads workshops, moderates roundtables, contributes to professional meetings and congresses and advises company managers. She has been a member of different juries and program boards in the field of innovation and marketing and won several national and international awards for her creative work and for development of innovative business models.

Ladeja was executive creative director at Imelda Ogilvy and member of creative team at Studio Marketing J. Walter Thompson. In between she worked as an independent consultant. She was appointed Marketing and Sales Director at Delo, leading Slovenian news media company in 2010. She left Delo in 2013 to return to consultancy and joined Giacomelli media. In 2016 she established an international engagement platform for the circular economy - Circular Change.